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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. August / 11 / 2020
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5 Natural Home Remedies to Kill Mold - Emagazine.com  E/The Environmental Magazine

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Home Remedies to Treat a Mosquito Bite  wbsm.com

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Hair growth: Get the eyelashes of your DREAMS with these easy home remedies  PINKVILLA

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5 Home Remedies for Toothaches | US News  U.S. News & World Report

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How to treat strep throat with antibiotics and home remedies - Insider  INSIDER

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Wasp sting: What can I put on a wasp sting? Simple home remedies  Express

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Hair Care: How to Get Rid of Chronic Dandruff  India.com

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Home Remedies For Kidney Stones: Simple Yet Effective Ways to Get Relief From This painful Condition  India.com

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Home Remedies For Asthma: Natural Ways to Control The Symptoms of This condition  India.com

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Home Remedies For Migraine: Opt For These Natural Ways to Get Rid of Severe Headache  India.com

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Home Remedies: Unwanted facial mole will disappear in every week with out surgical procedure  Pledge Times

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Fact Check: WhatsApp Forward Says Pondicherry University Student Found A Home Remedy Cure For COVID-19  The Logical Indian

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Demand for immune boosting home remedies pushes up prices for ginger and spices  Independent Online

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Turmeric, apple cider vinegar and other home remedies for psoriasis  TheHealthSite

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Home Remedy To Get Rid of Fleas — How To Get Rid Of Fleas At Home  WomansDay.com

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Constipation, Bloating Linked to Behavioural Issues in Autistic Kids  India.com

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Stress can mess with your periods: 5 easy home remedies for irregular periods  Times of India

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Inspired by Memories and Remedies, Earthy Home Scents From Loewe  The New York Times

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Home cures to remove anemia in child  Pledge Times

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Krishna’s Ayurvedic Products: Equivalent Of Freshness And Purity  Deccan Chronicle

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Why Does My Stomach Hurt? 32 Causes Of Stomach Pain And Bloat  Women's Health

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The Worst Beauty Advice I Have Received To Treat Acne  iDiva.com

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How to manage Covid-19 at home  Daily Nation

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How Fresh Air Became the Must-Have Home Upgrade  Yahoo Lifestyle

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Troubled by Hair Fall? Try these home remedies for smooth and silky hair  News Track English

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Loss of appetite and tiredness: Causes and when to see a doctor  Medical News Today

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Private clinics, home remedies flourish as Iraqis shun hospitals amid coronavirus pandemic  The Straits Times

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AIIMS doctors recommend COVID patients to monitor oxygen levels at home; here’s why  Times of India

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EMF Kadha contains 10 Essential Herbs  openPR

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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COVID-19: collective experiences  University of Cape Town News

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5 simple home remedies to fight cold and flu  Times of India

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5 natural home remedies to get relief from flu  Times of India

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Dangerous Home Remedies for COVID-19  Everyday Health

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5 effective home remedies for vaginal itching  Times of India

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Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

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Home remedies doctors swear by  Mumbai Mirror

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10 natural and home remedies for ulcers  Medical News Today

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Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

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15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

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10 home remedies to treat dark circles  Times of India

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Herbal Remedies and COVID-19: What to Know  Healthline

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