As the holiday season starts to settle in, the workload for many Micro-Businesses can slow down.
Service-based businesses in particular consider this a slow time of the year. But, in reality, it's a great time for us to step back and reconsider the direction of our businesses.
Here is our top 10 list of "to do" items to get your business ready for next year:
1. Catch up on Correspondence
Respond to or file any and all business correspondence. This
includes snail mail, voice mail, and e-mail. This would also
include invoices, bills, and business leads. Make sure that you
are organized and ready for after the holiday season.
2. Make Major Business Purchases
Research those business purchases you've been considering for
awhile. Now, you can divert some of your attention away from
clients to concentrate on these items. Invest in yourself and
your business with computer software upgrades, training,
workshops or Web site updates and improvements. You might be able
to get some good deals and deduct the purchases off this year's
taxes.
3. Review Your Strategic Plan
Business plans and marketing plans are dynamic documents. They
can change depending on your needs or your target market's needs.
Now, you can reflect on where you've been. Start planning where
you'd like to be with an eye toward challenging yourself to
achieve bigger and better goals for next year.
4. Read the Latest News and Books
Now is a good time to keep up with trends in your industry as
well as local business news. You can familiarize yourself with
topics that affect your business and your clients. Also, there
are probably a ton of business books you've been wanting to read.
Set a goal to read 2 of them by the beginning of next year.
5. Plan Advertising Spots
Set up next season's advertising opportunities. Consider
including a mixture of traditional print, radio, Internet,
upcoming tradeshows or events. This time of year, many are
focused on the holiday season and wait until it's too late to
plan their advertising campaign. Also, if you commit now, you
might be lucky enough to get a holiday discount off the usual
rates.
6. Re-evaluate Memberships in Business Associations and
Organizations
Do they provide support? Camaraderie? Education? Referrals?
Customers? If they aren't helping you meet one of your goals, the
cost of membership may not be worth it.
7. Look at Your Customer Mix
Make a list of the types of customers you've been marketing to.
Then, make a list of your actual customers. Do you see some key
differences? If so, it might be worth tweaking your marketing
plan or even some of your products and services.
8. Commit to Expanding Your Marketing into 1 New Area
Do you want to start marketing online? Holding workshops? Sending
mailings? Writing articles? Pick 1 new area and add that to your
marketing mix for next year.
9. Consider Alliances with Other Businesses
It's difficult to do everything when you are a Micro-Business
owner. Building alliances can save time and money for everyone
involved. They allow you to work with businesses that: 1) have
products/services that complement yours or 2) have a similar
target market.
10. Take a Mental Break From Business
Most of all, enjoy this time to yourself. Take in a sunset. Go to
holiday parties. Spend time with family and friends. And, be
thankful for all the wonderful events from the past year!
Some Micro-Businesses look at slow business periods in a negative light. Instead, do the opposite. Take this time to reflect on the past year's highs and lows and begin to change the direction of your company to better position itself for the coming new year.
Brett and Leila Johnson own Data-Scribe(tm), a New Mexico-based firm empowering Micro-Businesses through technology, the written word & training. To get more tips like this, visit their Micro-Business E-Library or sign up for their Micro-Business Gazette at http://www.datascribe.biz.
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