Rut -- a routine procedure, situation, or way of life that has
become uninteresting and tiresome... And not surprisingly,
unprofitable.
They say a rut is a shallow grave with two open ends. The good news (good news?!) is that the ends ARE still open, which means if you act fast, you just might out of it. How do we get into these ruts anyway? Who would voluntarily lie down in that grave, shallow or otherwise?
Dr. Edward Debono suggests that thoughts are pathways literally "etched" in our brain as electrical connections that get strengthened each time we think them -- thus limiting our mental options. Just like cow paths. It all begins when one of the cows wanders home from the field along a new path. Being cows, others naturally follow, nicely beating down the grass. The next evening our intrepid cow is a bit less bold, and follows her own freshly trampled path, fellow cows in lockstep behind her. And so on, night after night, widening the path into a footpath, which over time becomes hardened into a dirt road.
More time passes and the road is paved into a street, then an avenue, a two-lane highway, and ultimately an interstate. By the time you come roaring up the onramp in your shiny SUV, your direction is all mapped out in front of you. There's no way to turn, and no where to go but towards the next exit.
If you want to chart a fresh direction you are going to have to grab the steering wheel and give it a hard, gut-wrenching yank to the right. And so it is with your thoughts and actions. Repeating them a few times all but insures you will comfortably repeat them indefinitely unless you take deliberate - possibly disruptive -- action to do otherwise.
Here are 7 rut busters I use with my business coaching clients that you can apply immediately to get yourself and your business out of a rut.
While that's not wrong, to get out of your rut do this: put yourself into the mind of your customer. Who are these people anyway? What are they concerned about? What are they trying to accomplish?
If you were your customer, what would you think of that new product, marketing campaign, or mail piece? Are you selling your wonderful "stuff", or are you providing them tangible, meaningful benefits. Ask, "If I were the customer, would I care?" And if not, consider, "What WOULD I get excited about?"
Now that's a switch, isn't it? If they're customers, your goal is to get them to buy something. But if you were to think of them as under your care - would you approach your business from another angle? How would you take care of them? How would you "protect" them? What new programs would you want to implement immediately?
If you're not happy with your current customers, conduct a survey among the kind of people you'd like to have as customers. And, if you can't do that, conduct a survey online. Write an attractive search engine ad, promise something of value, and drive people to a survey page. Ask them anything you like - the answers will almost always provide you with a neat mind-shift.
Try this on: What if you focused 100 percent of your energy on being world-class in those few things at which you are already very good, and out-tasked or outsourced those things at which you were mediocre. Imagine if you never had to face any of those things again and could spend all your time doing the good stuff. Would that change the way you felt about your business? Would that bust you out of your rut?
So let go. Make the sacrifice. Clear your plate and give up some of those precious things you've been holding on to. Focus your vitality on plans which will really rock your world. Ruts? Who needs 'em.
© Paul Lemberg. All rights reserved
Paul Lemberg's clients call him "the unreasonable business coach" because he insists they pursue goals and take actions far outside their comfort zone to make more money than they previously thought possible. To get business coaching tips, tools and strategies like these, visit http://www.paullemberg.com/Business_Coaching.html.
MORE RESOURCES updated Thu. May / 17 / 2012Zion Health's Popular Line of Native Home Remedies is Now Available at New ... Albany Times Union The key ingredient in Zion Health's natural home remedies is Calcium Montmorillonite Clay, “Kanwa”, an effective detoxifier that has been used to treat wounds, acne, dry skin, wrinkles, stomach ulcers, and a variety of other ailments. |
 The Virginian-Pilot | Ewww! Hot Spots! The Virginian-Pilot Or you can take care of them with some home remedies. These home remedies really do work and they're cheap too. Mac is on Benedryl, or the generic form of it, several times a day. It helps with itchy skin and keeps him from scratching and making things ... |
 Mother Nature Network | Home remedies for kids' sports injuries Mother Nature Network When it comes to folk remedies, the line between superstition and medicine can be a fine one, but these expert-recommended home treatments are simple, tried and true. By Melissa BreyerFri, May 11 2012 at 3:53 PM EST Sprains, strains, blisters, ... |
 BoldSky | Home Remedies For Straightened Hair BoldSky There are different homemade hair care remedies for different hair types. In case you do not know about it, you are at the right place. Here are few tips to maintain your silky straightened hair at home. Curd: Apply curd to keep your hair naturally ... |
 Mother Nature Network | Home remedies for swimmer's ear Mother Nature Network Luckily, there are several home remedies for swimmer's ear that can bring relief within a few days. “Swimmer's ear usually occurs after water gets trapped in the ear canal, setting up an environment conducive to bacterial growth,” says Dr. Marci ... |
Role Model: Eesha Koppikar Hindustan Times A follower of natural, home remedies and beauty treatments, she reveals one of her tried-and-tested treatments. Eesha says, “I follow what my granny told me — take a few almonds, crush them and mix them into a little malai. |
Dealing with Dandelions: Home Remedies WHSV Before you head to the store to buy weed killing products, you might be able to take care of them with some things you already have at home. WHSV Meteorologist Josh Knight put some of your home remedies to the test. To tackle the dandelions in his yard ... |
The best treatment for eczema can depend on the person and severity of the ... Milwaukee Journal Sentinel Another thing you should talk about with your doctor is potential simple home remedies. It's possible that you are experiencing skin irritation due to an allergic reaction to a piece of clothing that can be easily taken out of your wardrobe. |
Views From The Left Alvin Sun Advertiser By Donna Cozart Pauley My seven grandmothers knew all the home remedies practiced by country folk in East Texas. Mawmaw, my great-great-grandmother, had cultivated many of them on an Indian reservation in Louisiana before her family crossed the muddy ... |
5 Home Remedies for Heartburn MSN Health & Fitness Although over-the-counter meds are often effective, home remedies might help without the trip to the pharmacy. Whether you've overindulged in a spicy dish or a feast of fatty foods, these five natural remedies could help soothe heartburn and put your ... |
 |
|
|
RELATED ARTICLES:
Ten Ways to Manage a Rapidly Growing Business While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. Both are serious issues and must be dealt with carefully. 7 Things You Can Do To Weather The Lows Of A Business Cycle Hey, as hard as this may be for you to swallow, business online is no different than a business on Main Street in your home town or city. We have good times and we have slow times. Business Attire: 10 Tips to Perfect Your Look Being appropriately dressed is essential in making good impressions in the business and corporate worlds. A polished image is important in business survival and can be an important factor in career advancement. 7 Reasons You Want Referral Business and How to Get Them Studies have proven that there is one reason why people don't do more referral business: they don't ask. There are two reasons why, they forget or they don't have a strong enough relationship with their clients, so they don't feel comfortable The truth is every professional should strive to have all of their business be referral because the benefits of referral business are undeniable and extensive. How to Counsel Your Non-Performing Team Members - 10 Tips Counseling non-performing team members is a tough part of any managers role. This article is full of tips to help you perform this difficult role. Seven Questions to Improve Your Business, Your Relationships, and Your Life Seven Questions to Improve Your Business, Your Relationships, and Your Life One of the most powerful tools we have as humans is our ability to ask questions. The more adept we are at asking them (and waiting for and listening to the answers), the more effective we will be. Reminders For Running A Better Business The following tips are from an article we contributed to Compute magazine. These are ideas that we all should know, but many times forget. 10 Compelling Reasons Not to Downsize Almost daily, newspapers, business magazines, radio and television carry reports of corporations, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing the immediate effects. Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills Imagine if you were going to address a stadium full of people. You'd probably spend hours (if not days or weeks) agonizing over every word you were going to say. Top Ten Tips When Business is Slow How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now? If you are concerned the cash flow won't flow and you won't have enough income for the next months, check out these ten tips:1. Create written copy to email your subscribers and other email lists. Ten Tips for Working at Home 1. Maintain regular working hours and stick to them. How to Hold An Extremely Successful Event - 10 Tips Every event you hold can be extremely successful. Apply these 10 tips to guarantee a memorable event for everyone who attends. Learn to Improve Sales - 10 Ways to Get More Business Starting Today You need sales and you wanted them yesterday. Here are ten ideas to start those sales pouring in. My 7 Most Important Business Lessons Millions of people start new small businesses in the United States every day. Many fail at running a small business every day. The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business You're busy with your business today, aren't you? You're pushing your mind and body to the limit just about everyday to handle all the activities that need to be done. But something's missing. Top Seven Questions for Starting Projects More Effectively We all are project managers. Some of us manage projects like vacations or reunions, while others run implementations of new software systems, consolidation divisions of companies, launch new products, or build buildings. Top Ten Tips: Where to Get the Best Business Books Now! There are many places you can get books, and I don't pretend to know them all. I've listed a few of my favorites below. Brainstorming! The Key To Wealth Advertising executive Alex F. Osborne first coined the word "brainstorming" in the early 1940's. The Benefits Of Helping An Online Business Newbie Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. 7 Steps Toward a Better Website Creating a website is one thing, making it better is another. Matt shares 7 steps to help you gain a better website.
|
Akron City Directory
www.AccessFreedom.Does.It
www.Akron.Has.It
www.NoGas.Drives.It
|
 |
auction news and listings for Akron, Ohio Akron crafts and hobby news center Advertising and promotions Akron, Ohio The Akron blogging news center Akron Ohio web site design news Akron Mortgaging and refinancing Best Home Remedies and do it yourself tips
|
|
|
HOME |
SITE MAP
© 2009 All Rights Reserved
|
|
