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Seven Keys to Get Out of a Rut


Rut -- a routine procedure, situation, or way of life that has become uninteresting and tiresome... And not surprisingly, unprofitable.

They say a rut is a shallow grave with two open ends. The good news (good news?!) is that the ends ARE still open, which means if you act fast, you just might out of it. How do we get into these ruts anyway? Who would voluntarily lie down in that grave, shallow or otherwise?

Dr. Edward Debono suggests that thoughts are pathways literally "etched" in our brain as electrical connections that get strengthened each time we think them -- thus limiting our mental options. Just like cow paths. It all begins when one of the cows wanders home from the field along a new path. Being cows, others naturally follow, nicely beating down the grass. The next evening our intrepid cow is a bit less bold, and follows her own freshly trampled path, fellow cows in lockstep behind her. And so on, night after night, widening the path into a footpath, which over time becomes hardened into a dirt road.

More time passes and the road is paved into a street, then an avenue, a two-lane highway, and ultimately an interstate. By the time you come roaring up the onramp in your shiny SUV, your direction is all mapped out in front of you. There's no way to turn, and no where to go but towards the next exit.

If you want to chart a fresh direction you are going to have to grab the steering wheel and give it a hard, gut-wrenching yank to the right. And so it is with your thoughts and actions. Repeating them a few times all but insures you will comfortably repeat them indefinitely unless you take deliberate - possibly disruptive -- action to do otherwise.

Here are 7 rut busters I use with my business coaching clients that you can apply immediately to get yourself and your business out of a rut.

While that's not wrong, to get out of your rut do this: put yourself into the mind of your customer. Who are these people anyway? What are they concerned about? What are they trying to accomplish?

If you were your customer, what would you think of that new product, marketing campaign, or mail piece? Are you selling your wonderful "stuff", or are you providing them tangible, meaningful benefits. Ask, "If I were the customer, would I care?" And if not, consider, "What WOULD I get excited about?"

Now that's a switch, isn't it? If they're customers, your goal is to get them to buy something. But if you were to think of them as under your care - would you approach your business from another angle? How would you take care of them? How would you "protect" them? What new programs would you want to implement immediately?

If you're not happy with your current customers, conduct a survey among the kind of people you'd like to have as customers. And, if you can't do that, conduct a survey online. Write an attractive search engine ad, promise something of value, and drive people to a survey page. Ask them anything you like - the answers will almost always provide you with a neat mind-shift.

Try this on: What if you focused 100 percent of your energy on being world-class in those few things at which you are already very good, and out-tasked or outsourced those things at which you were mediocre. Imagine if you never had to face any of those things again and could spend all your time doing the good stuff. Would that change the way you felt about your business? Would that bust you out of your rut?

So let go. Make the sacrifice. Clear your plate and give up some of those precious things you've been holding on to. Focus your vitality on plans which will really rock your world. Ruts? Who needs 'em.

© Paul Lemberg. All rights reserved

Paul Lemberg's clients call him "the unreasonable business coach" because he insists they pursue goals and take actions far outside their comfort zone to make more money than they previously thought possible. To get business coaching tips, tools and strategies like these, visit http://www.paullemberg.com/Business_Coaching.html.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 27 / 2020
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Mexican migrants in US treat COVID-19 with home remedies - Xinhua | English.news.cn  Xinhua

The 5 best home remedies for a sinus infection - Insider - INSIDER
The 5 best home remedies for a sinus infection - Insider  INSIDER

Myanmar: Suu Kyi urges people not to follow home remedies for Covid-19 treatment - The Star Online
Myanmar: Suu Kyi urges people not to follow home remedies for Covid-19 treatment  The Star Online

Home remedies for yeast infections that actually work — and which to avoid - Insider - INSIDER
Home remedies for yeast infections that actually work — and which to avoid - Insider  INSIDER

The 3 best natural home remedies for kidney stones - Insider - INSIDER
The 3 best natural home remedies for kidney stones - Insider  INSIDER

5 home remedies to get rid of your dark circles the natural way - Lifestyle Asia
5 home remedies to get rid of your dark circles the natural way  Lifestyle Asia

Feeling under the weather? Experts say these home remedies may help you feel better - KSAT San Antonio
Feeling under the weather? Experts say these home remedies may help you feel better  KSAT San Antonio

Can home remedies help my sciatica? - Harvard Health
Can home remedies help my sciatica?  Harvard Health

The best home remedies for asthma, like breathing exercises and natural herbs - Insider - INSIDER
The best home remedies for asthma, like breathing exercises and natural herbs - Insider  INSIDER

Peppermint tea, ginger and others - 5 home remedies to give instant relief from bloating - Times Now
Peppermint tea, ginger and others - 5 home remedies to give instant relief from bloating  Times Now

5 easy and natural home remedies for cold and cough - Jagran English
5 easy and natural home remedies for cold and cough  Jagran English

3 easy home remedies for kidney stones - Times of India
3 easy home remedies for kidney stones  Times of India

What is thrush in babies? Home remedies and prevention tips to keep your child safe from the yeast infection - PINKVILLA
What is thrush in babies? Home remedies and prevention tips to keep your child safe from the yeast infection  PINKVILLA

Home remedies that could do more harm than good - TheHealthSite
Home remedies that could do more harm than good  TheHealthSite

The pain gripped his left ankle. Within months, it ominously began to spread. - The Washington Post
The pain gripped his left ankle. Within months, it ominously began to spread.  The Washington Post

Turning Food into Home Remedies Is My Love Language - Bon Appetit
Turning Food into Home Remedies Is My Love Language  Bon Appetit

Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More - India.com
Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More  India.com

Bananas, aloe vera and other home remedies to manage diabetes in natural ways - Times Now
Bananas, aloe vera and other home remedies to manage diabetes in natural ways  Times Now

Prevent dehydration with these easy home remedies - The Indian Express
Prevent dehydration with these easy home remedies  The Indian Express

Home remedies for allergy - Times of India
Home remedies for allergy  Times of India

Indian government issues home remedies for COVID19 management - Times of India
Indian government issues home remedies for COVID19 management  Times of India

5 home remedies to control blood sugar level - Times of India
5 home remedies to control blood sugar level  Times of India

Home Remedies for Ear Infection | US News - U.S. News & World Report
Home Remedies for Ear Infection | US News  U.S. News & World Report

5 Simple Home Remedies to Relieve Body Pain - News18
5 Simple Home Remedies to Relieve Body Pain  News18

Deal with damaged hair with our effective home remedies - TheHealthSite
Deal with damaged hair with our effective home remedies  TheHealthSite

Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome - India.com
Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome  India.com

4 effective home remedies to get rid of chapped lips - Times of India
4 effective home remedies to get rid of chapped lips  Times of India

Want soft hands? These home remedies can surely help - NewsBytes
Want soft hands? These home remedies can surely help  NewsBytes

5 Easiest home remedies for knee pain that will work wonders - India TV News
5 Easiest home remedies for knee pain that will work wonders  India TV News

Skincare Awareness Month: 5 Home Remedies For Flawless, Glowing Skin - India.com
Skincare Awareness Month: 5 Home Remedies For Flawless, Glowing Skin  India.com

10 Trusted Home Remedies for Natural Anxiety Relief - MSN Money
10 Trusted Home Remedies for Natural Anxiety Relief  MSN Money

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Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help  India.com

Best Home Remedies for Back Pain: Advice From a Physical Therapist - Everyday Health
Best Home Remedies for Back Pain: Advice From a Physical Therapist  Everyday Health

5 quick home remedies for sore throat and other common cold symptoms - Times Now
5 quick home remedies for sore throat and other common cold symptoms  Times Now

The doctor warned her mom not to fly. But since when did her mom take advice? - Houston Chronicle
The doctor warned her mom not to fly. But since when did her mom take advice?  Houston Chronicle

Home remedies for Hair Growth – The Island - The Island.lk
Home remedies for Hair Growth – The Island  The Island.lk

Explained: Indigestion and home remedies to treat it by dietitian Nmami Agarwal - Times of India
Explained: Indigestion and home remedies to treat it by dietitian Nmami Agarwal  Times of India

Use these 5 home remedies to hydrate the body - Times of India
Use these 5 home remedies to hydrate the body  Times of India

Mayo's Dr. Mark Wieland helping to address disproportionate impact of COVID-19 on minority groups - La Crosse Tribune
Mayo's Dr. Mark Wieland helping to address disproportionate impact of COVID-19 on minority groups  La Crosse Tribune

Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into - Daily Mail
Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into  Daily Mail

Here’s how to get rid of dark circles with home remedies - Asianet News Newsable
Here’s how to get rid of dark circles with home remedies  Asianet News Newsable

Give Your Skin Some Love - Mumbai Mirror
Give Your Skin Some Love  Mumbai Mirror

Kadha recipe: Bhagyashree credits this ‘home remedy’by mother-in-law that works magic on cold, cough... - Hindustan Times
Kadha recipe: Bhagyashree credits this ‘home remedy’by mother-in-law that works magic on cold, cough...  Hindustan Times

How to get rid of acne scars at home - The Standard
How to get rid of acne scars at home  The Standard

5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles - Times Now
5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles  Times Now

Haircare: This Home Remedy by Bhagyashree Will Make Your Hair Softer And Stronger - India.com
Haircare: This Home Remedy by Bhagyashree Will Make Your Hair Softer And Stronger  India.com

Try this easy dietitian-approved home remedy to manage your blood sugar level - Times of India
Try this easy dietitian-approved home remedy to manage your blood sugar level  Times of India

Stomach Pain Due To Gas: Stomach pain due to gas, then these home remedies will give instant relief - Pledge Times
Stomach Pain Due To Gas: Stomach pain due to gas, then these home remedies will give instant relief  Pledge Times

Some remedies to try at home to remove scars - NewsBytes
Some remedies to try at home to remove scars  NewsBytes

The eczema treatment in your kitchen cupboard - how to relieve your itchy skin at home - Express
The eczema treatment in your kitchen cupboard - how to relieve your itchy skin at home  Express

What is GERD and its home remedies by dietitian Nmami Agarwal - Times of India
What is GERD and its home remedies by dietitian Nmami Agarwal  Times of India

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Get rid of unwanted facial hair in minutes, make this scrub at home  Pledge Times

Having ghee with water can ease constipation. Here's how - Times of India
Having ghee with water can ease constipation. Here's how  Times of India

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Latinos disproportionately getting sick, dying of coronavirus | News  Lebanon Democrat

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8 science-backed home remedies to soothe coughing naturally, according to doctors - Insider  INSIDER

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This Easy Remedy Will Make You Forget Your Back Pain, Joint Pain  The Hans India

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9 clinically proven natural remedies for common ailments  MD Linx

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Remembering the Great Depression today  Times Union

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6 home remedies to relieve headaches naturally - Insider  INSIDER

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6 natural home remedies to get rid of nausea - Insider  INSIDER

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5 natural home remedies to get rid of cold sores fast - Insider  INSIDER

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5 home remedies to get rid of dandruff, including coconut oil and baking soda - Insider  INSIDER

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Home remedies for acne, according to a dermatologist - Insider  INSIDER

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5 of the best home remedies for acid reflux - Insider  INSIDER

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Not feeling well? Here are some practical home remedies  Houston Chronicle

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The 5 best home remedies for poison ivy, according to dermatologists - Insider  INSIDER

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6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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4 science-backed home remedies for allergies like nasal irrigation and certain essential oils - Insider  INSIDER

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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Dangerous Home Remedies for COVID-19  Everyday Health

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

Old Fashioned Home Remedies; Health Care “Back Then” - WVTF
Old Fashioned Home Remedies; Health Care “Back Then”  WVTF

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

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5 simple home remedies to fight cold and flu  Times of India

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Best home remedies for sunburn, according to dermatologists  TODAY

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The 17 Best Foods for High Blood Pressure  Healthline

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Home Remedies for a Stye  WTOP

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Respiratory therapist says home remedies helped him overcome COVID-19  News 12 Brooklyn

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Cystic Acne Home Remedies: 7 Treatments to Try  Healthline

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Coronavirus: Indians seek ancient home remedies to boost immunity  South China Morning Post

The 4 best home remedies to cure your hangover naturally - Insider - INSIDER
The 4 best home remedies to cure your hangover naturally - Insider  INSIDER

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5 natural home remedies to get relief from flu  Times of India

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Home Remedies for Fatty Liver: 10 Natural Treatments  Healthline

From garlic to apple cider vinegar, five effective home remedies for ear pain - Times of India
From garlic to apple cider vinegar, five effective home remedies for ear pain  Times of India

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Home Remedies for Toothaches  WTOP

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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Home Remedies to Treat a Mosquito Bite  wbsm.com

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Herbal Remedies and COVID-19: What to Know  Healthline

5 natural remedies to relieve toothache - Times of India
5 natural remedies to relieve toothache  Times of India

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Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

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