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Seven Keys to Get Out of a Rut


Rut -- a routine procedure, situation, or way of life that has become uninteresting and tiresome... And not surprisingly, unprofitable.

They say a rut is a shallow grave with two open ends. The good news (good news?!) is that the ends ARE still open, which means if you act fast, you just might out of it. How do we get into these ruts anyway? Who would voluntarily lie down in that grave, shallow or otherwise?

Dr. Edward Debono suggests that thoughts are pathways literally "etched" in our brain as electrical connections that get strengthened each time we think them -- thus limiting our mental options. Just like cow paths. It all begins when one of the cows wanders home from the field along a new path. Being cows, others naturally follow, nicely beating down the grass. The next evening our intrepid cow is a bit less bold, and follows her own freshly trampled path, fellow cows in lockstep behind her. And so on, night after night, widening the path into a footpath, which over time becomes hardened into a dirt road.

More time passes and the road is paved into a street, then an avenue, a two-lane highway, and ultimately an interstate. By the time you come roaring up the onramp in your shiny SUV, your direction is all mapped out in front of you. There's no way to turn, and no where to go but towards the next exit.

If you want to chart a fresh direction you are going to have to grab the steering wheel and give it a hard, gut-wrenching yank to the right. And so it is with your thoughts and actions. Repeating them a few times all but insures you will comfortably repeat them indefinitely unless you take deliberate - possibly disruptive -- action to do otherwise.

Here are 7 rut busters I use with my business coaching clients that you can apply immediately to get yourself and your business out of a rut.

While that's not wrong, to get out of your rut do this: put yourself into the mind of your customer. Who are these people anyway? What are they concerned about? What are they trying to accomplish?

If you were your customer, what would you think of that new product, marketing campaign, or mail piece? Are you selling your wonderful "stuff", or are you providing them tangible, meaningful benefits. Ask, "If I were the customer, would I care?" And if not, consider, "What WOULD I get excited about?"

Now that's a switch, isn't it? If they're customers, your goal is to get them to buy something. But if you were to think of them as under your care - would you approach your business from another angle? How would you take care of them? How would you "protect" them? What new programs would you want to implement immediately?

If you're not happy with your current customers, conduct a survey among the kind of people you'd like to have as customers. And, if you can't do that, conduct a survey online. Write an attractive search engine ad, promise something of value, and drive people to a survey page. Ask them anything you like - the answers will almost always provide you with a neat mind-shift.

Try this on: What if you focused 100 percent of your energy on being world-class in those few things at which you are already very good, and out-tasked or outsourced those things at which you were mediocre. Imagine if you never had to face any of those things again and could spend all your time doing the good stuff. Would that change the way you felt about your business? Would that bust you out of your rut?

So let go. Make the sacrifice. Clear your plate and give up some of those precious things you've been holding on to. Focus your vitality on plans which will really rock your world. Ruts? Who needs 'em.

© Paul Lemberg. All rights reserved

Paul Lemberg's clients call him "the unreasonable business coach" because he insists they pursue goals and take actions far outside their comfort zone to make more money than they previously thought possible. To get business coaching tips, tools and strategies like these, visit http://www.paullemberg.com/Business_Coaching.html.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. November / 17 / 2019
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Struggling with cough and cold? Try THESE home remedies for immediate relief  PINKVILLA

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7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching  Prevention.com

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Home remedies: Weathering those wrinkles | Human Interest  The Union Leader

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies  NDTV News

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Do you have dry skin? Try these 7 effective home remedies for happy skin  Times of India

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The Best At-Home Remedies For Dry & Chapped Lips By Rebecca Fearn  Bustle

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6 Home Remedies for Cystic Acne That Work  YouBeauty

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Ask the Doc: Common Cold? Home Remedies That Help!  Georgia Voice

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Ariana Grande cancels show amid 'scary' health struggle: 'In a lot of pain'  Today.com

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Some European doctors think Chinese medicine should come with a health warning  KABC

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Natural Easy-To-Find Home Remedies for Treating Hair Loss  DA MAN Magazine

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The best natural remedies for getting rid of warts  Pulse Nigeria

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What is head lice? Know about its causes, symptoms and home remedies to keep them at bay  Times Now

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Here's how you can treat sinus at home by consuming these foods  Times of India

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Fact or fiction? We're putting Grandma's remedies to the test  KENS5.com

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Itching after a shower: Causes and remedies  Medical News Today

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Home remedies for Pneumonia: Use these natural tips to help ease your symptoms  Times Now

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Sore Throat Symptoms: FIND OUT the symptoms, home remedies & treatment for sore throat  PINKVILLA

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Top ten home remedies passed down through the generations  Wales Online

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What causes dry mouth? Prevention, treatment and 8 home remedies to ease the symptoms  Times Now

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Hair Care Tips: THESE home remedies can help you treat winter hair problems  PINKVILLA

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On Facebook, fears of parasites push people to post pictures of feces and pursue dangerous remedies  NBCNews.com

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'Tradition, not trademarks': Local activists help herbal community prevail in nationwide trademark case  Silver City Daily Press and Independent

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How to remove blackheads naturally: Causes, prevention, home remedies to treat the condition once and for all  Times Now

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No need to visit doctor for sore throat  BOL News

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Follow these home remedies to relieve Menstrual Pain  News Track English

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How to stop snoring naturally: 11 home remedies for sleep without snores  Times Now

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Do you have chest pain? Here are 10 effective home remedies that can help tackle this problem  Times Now

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10 Home Remedies Proven To Get Rid Of A Cough Naturally  Version Weekly

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Suffering from gout pain? These five home remedies will provide relief from gout  Times Now

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Palate Fest 2019: Top chefs and restaurants to showcase their culinary magic  Times of India

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How to Make Ifnouzen, Watercress Couscous  Morocco World News

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Hair Care Tips: Detox your hair with THESE home remedies  PINKVILLA

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4 natural ways to treat an itchy scalp at home  Pulse Live Kenya

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Home remedies for muscle cramps  WTOP

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6 best home remedies for lice  Medical News Today

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Why does anaemia recur? Here are 5 effective natural home remedies to treat the condition once and for all  Times Now

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A handy guide to buying the right kind of essential oil  Times of India

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15 Home Remedies for Oily Skin  Greatist

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The best home remedies for laryngitis  Medical News Today

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10 Recipes for the Best Home Remedies to Fight Germs and Make You Feel Better  Parade

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Home remedies for chickenpox: How to get quick relief  Medical News Today

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Try 7 All-Natural Home Remedies For Fat Loss  Version Weekly

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Global Cold Remedies Market 2019 - Cucina Pro, Eurodib, Philips, Ronco, Home Start, Kitchen Aid, Marcato, Lakeland  News Agree

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Here are some ancient home remedies that are worth trying  Times of India

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10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast  GoodHousekeeping.com

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How to stop or manage heavy periods: Treatment and home remedies  Medical News Today

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The best home remedies for cold and flu  Medical News Today

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World Diabetes Day: Homeopathy may help manage diabetes and other related conditions  Times of India

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3 home remedies that you should avoid at all cost  Times of India

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