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Seven Keys to Get Out of a Rut


Rut -- a routine procedure, situation, or way of life that has become uninteresting and tiresome... And not surprisingly, unprofitable.

They say a rut is a shallow grave with two open ends. The good news (good news?!) is that the ends ARE still open, which means if you act fast, you just might out of it. How do we get into these ruts anyway? Who would voluntarily lie down in that grave, shallow or otherwise?

Dr. Edward Debono suggests that thoughts are pathways literally "etched" in our brain as electrical connections that get strengthened each time we think them -- thus limiting our mental options. Just like cow paths. It all begins when one of the cows wanders home from the field along a new path. Being cows, others naturally follow, nicely beating down the grass. The next evening our intrepid cow is a bit less bold, and follows her own freshly trampled path, fellow cows in lockstep behind her. And so on, night after night, widening the path into a footpath, which over time becomes hardened into a dirt road.

More time passes and the road is paved into a street, then an avenue, a two-lane highway, and ultimately an interstate. By the time you come roaring up the onramp in your shiny SUV, your direction is all mapped out in front of you. There's no way to turn, and no where to go but towards the next exit.

If you want to chart a fresh direction you are going to have to grab the steering wheel and give it a hard, gut-wrenching yank to the right. And so it is with your thoughts and actions. Repeating them a few times all but insures you will comfortably repeat them indefinitely unless you take deliberate - possibly disruptive -- action to do otherwise.

Here are 7 rut busters I use with my business coaching clients that you can apply immediately to get yourself and your business out of a rut.

While that's not wrong, to get out of your rut do this: put yourself into the mind of your customer. Who are these people anyway? What are they concerned about? What are they trying to accomplish?

If you were your customer, what would you think of that new product, marketing campaign, or mail piece? Are you selling your wonderful "stuff", or are you providing them tangible, meaningful benefits. Ask, "If I were the customer, would I care?" And if not, consider, "What WOULD I get excited about?"

Now that's a switch, isn't it? If they're customers, your goal is to get them to buy something. But if you were to think of them as under your care - would you approach your business from another angle? How would you take care of them? How would you "protect" them? What new programs would you want to implement immediately?

If you're not happy with your current customers, conduct a survey among the kind of people you'd like to have as customers. And, if you can't do that, conduct a survey online. Write an attractive search engine ad, promise something of value, and drive people to a survey page. Ask them anything you like - the answers will almost always provide you with a neat mind-shift.

Try this on: What if you focused 100 percent of your energy on being world-class in those few things at which you are already very good, and out-tasked or outsourced those things at which you were mediocre. Imagine if you never had to face any of those things again and could spend all your time doing the good stuff. Would that change the way you felt about your business? Would that bust you out of your rut?

So let go. Make the sacrifice. Clear your plate and give up some of those precious things you've been holding on to. Focus your vitality on plans which will really rock your world. Ruts? Who needs 'em.

© Paul Lemberg. All rights reserved

Paul Lemberg's clients call him "the unreasonable business coach" because he insists they pursue goals and take actions far outside their comfort zone to make more money than they previously thought possible. To get business coaching tips, tools and strategies like these, visit http://www.paullemberg.com/Business_Coaching.html.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 06 / 2020
‘Is there any home remedy for dry eyes?’ - The Hindu
‘Is there any home remedy for dry eyes?’  The Hindu

6 home remedies for mosquito bites to stop your itch and provide relief - Insider - INSIDER
6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

Migraines: Home remedies that work, according to real people - KSAT San Antonio
Migraines: Home remedies that work, according to real people  KSAT San Antonio

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

5 home remedies to treat cold and flu caused by the sudden change in weather - Times of India
5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

Here are some home remedies to get rid of tanning - NewsBytes
Here are some home remedies to get rid of tanning  NewsBytes

Home Remedies for Migraine Relief and Prevention | Shape - Shape Magazine
Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief - NDTV
Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

Pearly whites: Simple home remedies for a sparkling white smile - The South African
Pearly whites: Simple home remedies for a sparkling white smile  The South African

Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections - Times Now
Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections  Times Now

Home remedies to soothe an upset stomach - Times of India
Home remedies to soothe an upset stomach  Times of India

Here are some quick and easy home remedies for acne - NewsBytes
Here are some quick and easy home remedies for acne  NewsBytes

TC Elderberry: Wellness and Home Remedies - 9 & 10 News - 9&10 News
TC Elderberry: Wellness and Home Remedies - 9 & 10 News  9&10 News

Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough - NDTV Food
Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

COVID-19: Home Remedies For Oral Health Care During Lockdown - NDTV Food
COVID-19: Home Remedies For Oral Health Care During Lockdown  NDTV Food

- Fighting pandemic-related MALT losses, medical crisis - Chestnut Hill Local
- Fighting pandemic-related MALT losses, medical crisis  Chestnut Hill Local

Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus? - Alt News
Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus?  Alt News

Experiencing Too Much Hair Fall? Opt For These Home Remedies - India.com
Experiencing Too Much Hair Fall? Opt For These Home Remedies  India.com

Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises - Daily Local News
Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises  Daily Local News

Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair - NDTV Doctor
Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair  NDTV Doctor

Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement - PINKVILLA
Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement  PINKVILLA

Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads - India.com
Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads  India.com

Malaika Arora Shares Her Homemade Immunity 'Nuskha' And It's Something To Try This Monsoon - NDTV Food
Malaika Arora Shares Her Homemade Immunity 'Nuskha' And It's Something To Try This Monsoon  NDTV Food

Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin - PINKVILLA
Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin  PINKVILLA

A Covid-19 survivor’s recipe for an immunity-boosting kadha that helped her - The Indian Express
A Covid-19 survivor’s recipe for an immunity-boosting kadha that helped her  The Indian Express

Beauty Tips: How to Get Rid of Pimples on The Scalp - India.com
Beauty Tips: How to Get Rid of Pimples on The Scalp  India.com

Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say - Jagran English
Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say  Jagran English

Aloe vera for hair care: Here are some natural home remedies for healthy hair - NEWS HEADS
Aloe vera for hair care: Here are some natural home remedies for healthy hair  NEWS HEADS

Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients - The Indian Express
Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients  The Indian Express

Irregular Periods: 5 Quick Home Remedies - IWMBuzz
Irregular Periods: 5 Quick Home Remedies  IWMBuzz

Hyderabad: Police personnel win over Covid, resume work and narrate how bosses' concern boost morale - Mumbai Mirror
Hyderabad: Police personnel win over Covid, resume work and narrate how bosses' concern boost morale  Mumbai Mirror

DIY beauty products can make skin glow - Atlanta Journal Constitution
DIY beauty products can make skin glow  Atlanta Journal Constitution

For people of color, choosing which masks to put on, and which ones to take off, brings a challenge - The Washington Post
For people of color, choosing which masks to put on, and which ones to take off, brings a challenge  The Washington Post

Pooja Makhija’s Home Remedies to Protect Against COVID- 19 I Coronavirus Home Remedies | The Foodie - Times Now
Pooja Makhija’s Home Remedies to Protect Against COVID- 19 I Coronavirus Home Remedies | The Foodie  Times Now

Homestyle Fourth of July celebrations raise new safety measures for South Floridians - WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale
Homestyle Fourth of July celebrations raise new safety measures for South Floridians  WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale

5 Ayurveda-approved homemade teas that can help you boost immunity - Times of India
5 Ayurveda-approved homemade teas that can help you boost immunity  Times of India

These home remedies will help you to get rid of oily skin - BOL News
These home remedies will help you to get rid of oily skin  BOL News

Keep Your Lungs Healthy With These Simple Methods - Doctor NDTV
Keep Your Lungs Healthy With These Simple Methods  Doctor NDTV

Beauty tips: Homemade foot scrubs | theindependentbd.com - theindependentbd.com
Beauty tips: Homemade foot scrubs | theindependentbd.com  theindependentbd.com

Coffee Queen: 3 DIY ways to use coffee powder in your skincare routine to get glowing skin - PINKVILLA
Coffee Queen: 3 DIY ways to use coffee powder in your skincare routine to get glowing skin  PINKVILLA

Meghan Markle's favourite anti-acne remedy is an essential oil you already have at home - VOGUE India
Meghan Markle's favourite anti-acne remedy is an essential oil you already have at home  VOGUE India

Secret beauty services continue at home - Daily Pioneer
Secret beauty services continue at home  Daily Pioneer

The lockdown has been an unusual time of frayed nerves and bonding for millennials - Economic Times
The lockdown has been an unusual time of frayed nerves and bonding for millennials  Economic Times

When COVID Hits Too Close To Home - Pajiba
When COVID Hits Too Close To Home  Pajiba

Ranveer Singh birthday special: The 'insider' who was mistaken as an 'outsider' - Free Press Journal
Ranveer Singh birthday special: The 'insider' who was mistaken as an 'outsider'  Free Press Journal

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

Eat these foods during pneumonia for speedy recovery - TheHealthSite
Eat these foods during pneumonia for speedy recovery  TheHealthSite

Does Sushant Singh Rajput's character die in 'Dil Bechara'? - Free Press Journal
Does Sushant Singh Rajput's character die in 'Dil Bechara'?  Free Press Journal

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

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5 natural home remedies to get relief from flu  Times of India

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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Get rid of your migraine pain with the help of this simple ingredient  Times of India

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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9 clinically proven natural remedies for common ailments  MD Linx

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3 Lifestyle Tweaks That Can Help Boost Your Immunity System  Femina

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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How to Grow Your Hair Quickly with  Explica

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Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

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Dangerous Home Remedies for COVID-19  Everyday Health

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Being young and dark — in an unfair world  The Indian Express

Home remedies: Herbal supplements may not mix with heart medicines - Medical Xpress
Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19? - Victoria Advocate
Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

Mayo Clinic Minute: Easing the Itch of a Mosquito Bite - RisMedia.com
Mayo Clinic Minute: Easing the Itch of a Mosquito Bite  RisMedia.com

Best Natural Remedies for Common Health Issues That Work - Prevention.com
Best Natural Remedies for Common Health Issues That Work  Prevention.com

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

Do home remedies work to fight the flu? - Siouxland News
Do home remedies work to fight the flu?  Siouxland News

5 effective home remedies for vaginal itching - Times of India
5 effective home remedies for vaginal itching  Times of India

Four home remedies to get rid of a toothache when you can't see a dentist - Insider - INSIDER
Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

Using home remedies to treat the common cold - kjrh.com
Using home remedies to treat the common cold  kjrh.com

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13 Home Remedies for Acne, According to Dermatologists  Men's Health

6 home remedies for mosquito bites and itches - Times of India
6 home remedies for mosquito bites and itches  Times of India

Home remedies can ease symptoms of cough, sore throat - Daily Herald
Home remedies can ease symptoms of cough, sore throat  Daily Herald

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10 natural and home remedies for ulcers  Medical News Today

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus - WKSU News
Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

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Ginger, turmeric won't cure coronavirus or other diseases  Guardian

7 best home remedies to get rid of knee pain - Times of India
7 best home remedies to get rid of knee pain  Times of India

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

10 home remedies to treat dark circles - Times of India
10 home remedies to treat dark circles  Times of India

Home remedies doctors swear by - Mumbai Mirror
Home remedies doctors swear by  Mumbai Mirror

Home remedies: high blood pressure and cold remedies - Medical Xpress
Home remedies: high blood pressure and cold remedies  Medical Xpress

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Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

Home remedies for cold feet and palms - Times of India
Home remedies for cold feet and palms  Times of India

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

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Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’ - ThePrint
Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

Natural home remedies that can help you with kidney stones - Times of India
Natural home remedies that can help you with kidney stones  Times of India

Science-backed home remedies you can rely upon - TheHealthSite
Science-backed home remedies you can rely upon  TheHealthSite

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3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

Chronic cough? Count on these simple home remedies for immediate relief - The Indian Express
Chronic cough? Count on these simple home remedies for immediate relief  The Indian Express

6 easy and effective home remedies for body pain - Firstpost
6 easy and effective home remedies for body pain  Firstpost

5 home remedies to deal with the problem of low blood pressure - Times of India
5 home remedies to deal with the problem of low blood pressure  Times of India

Thirteen old-fashioned home remedies using everyday food which really work - Mirror Online
Thirteen old-fashioned home remedies using everyday food which really work  Mirror Online

Home remedies for the flu – The Sundial - Daily Sundial
Home remedies for the flu – The Sundial  Daily Sundial

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