Best Business Tips and Strategies information channel:
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
1. Combine Emotion and Logic
Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.
2. Apply The 80/20 Advertising Principal
You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.
3. Go For Dynamic Small Ads
Do you need to cut advertising expenses? You'll be happy to know that cutting down on the size of an ad doesn't mean you'll be trimming your profits as well! Bigger isn't always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise you've been looking for.
4. Market With Postcards
Postcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If you're like me, you probably don't even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.
5. Call To Action
The call to action is one of the most important parts of your advertising copy. Don't wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, you're trying to get the reader out of his chair ready to buy. It'll take a stimulating sales copy to do the trick.
6. Surprise, Surprise!
We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!
7. Send a Thank You.
Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, you'll be going back!
Copyright 2005 Cutts Group, llc
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Top Ten Tips for Improving Your Cash Flow
Cash is king-so they say. If you work for yourself or someone else, you need to be aware of ways to improve the cash flow.
Your Leadership Shopping List
'Tis the season to give. And finding the right gift to give the people on your team can be challenging.
Sales Marketing: 10 Tips On How To Promote Yourself And Generate Sales
A lot of people are insecure about buying something or doing business with strangers. To make people feel comfortable to buy from you or do business with you, give them a little information about yourself or business.
7 Ways To Get One-way Links To Your Site
One way links will help you gain better rankings in the major search engines. Here are 7 ways to get them :1.
How to Hold An Extremely Successful Event - 10 Tips
Every event you hold can be extremely successful. Apply these 10 tips to guarantee a memorable event for everyone who attends.
Top 7 Reasons You Should Back Up Your Data Online!
How much is your data worth to you? In this modern electronic-age we rely more than ever on our computers to supply us with the information we need. Chances are every piece of data you might ever rely on to make an important decision has been reduced to a digital format and resides somewhere on your computer's hard drive.
10 Reasons to Use Online Banking
With today's technology and people's need for more information it is no wonder that online banking is growing as one of the most popular uses of the internet. Here we have listed the 10 biggest benefits to start using online banking.
The Top Ten Ways to Stop Procrastinating Now
10. Procrastination Condemnation - Lose the Labels! All those things you call yourself, such as lazy, scattered, disorganized, not good enough, incompetent, or stupid, for example, aren't helping you get things done, are they? You've learned to believe them, and you think they've become something of a self-fulfilling prophecy.
7 Ways To Profit From Other Peoples Products
If you don't possess the time, money or inclination to create your own hot selling product there is plenty of scope for profit by using other people's.In this quick article I'll detail the best ways to take a third-party product and use it to fill your own bank account.
Shaking Your Money Tree: Seven Ways to Make Quick Cash
Does your business have a money tree you can shake when a little extra cash is needed? Every business should have one! What I mean by a money tree is something you can do to quickly generate revenue when you need it. Where can you find a money tree? Although you can't buy one at your local garden store, they are more common than you might imagine.
Top Ten Ways to Manage Interruptions
So many people I worked with said they got more work done at home than in the office. That was because there were so many interruptions in the office.
Top 7 Tips For Writing Your Marketing Plan
A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:Think Strategy First An overall marketing strategy drives many decisions.
10 E-mail Organization Tips
Who doesn't have issues with organizing their inbox!? I receive close to 600 e-mail each day due to the variety of activities and contacts I have online. Some I am truly interested in their content - most I am not.
Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1
Authors/publishers are great at getting their books written. Entrepreneurs know their products.
Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies
Your business card is a valuable piece of real estate and a powerful tool for making a connection and starting a relationship that can show your potential clients the valuable solutions you can offer them.1.
7 Reasons You Want Referral Business and How to Get Them
Studies have proven that there is one reason why people don't do more referral business: they don't ask. There are two reasons why, they forget or they don't have a strong enough relationship with their clients, so they don't feel comfortable The truth is every professional should strive to have all of their business be referral because the benefits of referral business are undeniable and extensive.
How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum
Do you know exactly what actions you need to do today to be on track to reaching your big, long-term goals? Do you know which actions should be done first to make today a success? If not, don't worry about it right now. By the end of this article, you will have the tools and techniques you need to answer a confident YES to both these questions.
10 Compelling Reasons Not to Downsize
Almost daily, newspapers, business magazines, radio and television carry reports of corporations, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing the immediate effects.
The Top 7 Marketing Tips You Don't Want To Overlook
1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer.
The Seven Secrets of Top Performers
Let's put to rest the fallacy that success, in sales or any profession, is due to luck, chance, and/or hard work. There is nothing further from the truth.
Akron City Directory
© 2012 - 2020 All Rights Reserved