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The Top 7 Marketing Tips You Don't Want To Overlook


1. Combine Emotion and Logic

Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.

2. Apply The 80/20 Advertising Principal

You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.

3. Go For Dynamic Small Ads

Do you need to cut advertising expenses? You'll be happy to know that cutting down on the size of an ad doesn't mean you'll be trimming your profits as well! Bigger isn't always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise you've been looking for.

4. Market With Postcards

Postcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If you're like me, you probably don't even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.

5. Call To Action

The call to action is one of the most important parts of your advertising copy. Don't wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, you're trying to get the reader out of his chair ready to buy. It'll take a stimulating sales copy to do the trick.

6. Surprise, Surprise!

We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!

7. Send a Thank You.

Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, you'll be going back!

Copyright 2005 Cutts Group, llc

Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 05 / 2020
6 home remedies for mosquito bites to stop your itch and provide relief - Insider - INSIDER
6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

Migraines: Home remedies that work, according to real people - KSAT San Antonio
Migraines: Home remedies that work, according to real people  KSAT San Antonio

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

5 home remedies to treat cold and flu caused by the sudden change in weather - Times of India
5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

Here are some home remedies to get rid of tanning - NewsBytes
Here are some home remedies to get rid of tanning  NewsBytes

Pearly whites: Simple home remedies for a sparkling white smile - The South African
Pearly whites: Simple home remedies for a sparkling white smile  The South African

Home Remedies for Migraine Relief and Prevention | Shape - Shape Magazine
Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

Here are some quick and easy home remedies for acne - NewsBytes
Here are some quick and easy home remedies for acne  NewsBytes

Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections - Times Now
Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections  Times Now

Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief - NDTV
Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

Yoga for Diabetes | Swami Ramdev shares 10 Yoga asanas and home remedies - India TV News
Yoga for Diabetes | Swami Ramdev shares 10 Yoga asanas and home remedies  India TV News

Home remedies to soothe an upset stomach - Times of India
Home remedies to soothe an upset stomach  Times of India

Irregular Periods: 5 Quick Home Remedies - IWMBuzz
Irregular Periods: 5 Quick Home Remedies  IWMBuzz

TC Elderberry: Wellness and Home Remedies - 9 & 10 News - 9&10 News
TC Elderberry: Wellness and Home Remedies - 9 & 10 News  9&10 News

COVID-19: Home Remedies For Oral Health Care During Lockdown - NDTV Food
COVID-19: Home Remedies For Oral Health Care During Lockdown  NDTV Food

Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough - NDTV Food
Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus? - Alt News
Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus?  Alt News

Experiencing Too Much Hair Fall? Opt For These Home Remedies - India.com
Experiencing Too Much Hair Fall? Opt For These Home Remedies  India.com

For people of color, choosing which masks to put on, and which ones to take off, brings a challenge - The Washington Post
For people of color, choosing which masks to put on, and which ones to take off, brings a challenge  The Washington Post

‘Nani ke nuskhe’ to cure cold and flu: Try this healthy diet plan - The Indian Express
‘Nani ke nuskhe’ to cure cold and flu: Try this healthy diet plan  The Indian Express

Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement - PINKVILLA
Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement  PINKVILLA

Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair - NDTV Doctor
Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair  NDTV Doctor

Aloe vera for hair care: Here are some natural home remedies for healthy hair - NEWS HEADS
Aloe vera for hair care: Here are some natural home remedies for healthy hair  NEWS HEADS

Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads - India.com
Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads  India.com

Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients - The Indian Express
Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients  The Indian Express

Top 5 home remedies for your swollen feet - TheHealthSite
Top 5 home remedies for your swollen feet  TheHealthSite

Homestyle Fourth of July celebrations raise new safety measures for South Floridians - WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale
Homestyle Fourth of July celebrations raise new safety measures for South Floridians  WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale

5 Ayurveda-approved homemade teas that can help you boost immunity - Times of India
5 Ayurveda-approved homemade teas that can help you boost immunity  Times of India

If you have Vomiting problem then do this home remedy - News Track English
If you have Vomiting problem then do this home remedy  News Track English

The lockdown has been an unusual time of frayed nerves and bonding for millennials - Economic Times
The lockdown has been an unusual time of frayed nerves and bonding for millennials  Economic Times

How to avoid back and neck pain while working from home - TODAY
How to avoid back and neck pain while working from home  TODAY

Monsoon Skincare: This Rainy Season Follow These Expert Tips For Glowing Skin - NDTV Doctor
Monsoon Skincare: This Rainy Season Follow These Expert Tips For Glowing Skin  NDTV Doctor

6 Common Dental Health-Related Questions Answered By An Expert - MissMalini
6 Common Dental Health-Related Questions Answered By An Expert  MissMalini

These home remedies will help you to get rid of oily skin - BOL News
These home remedies will help you to get rid of oily skin  BOL News

Boost your immunity with these super simple home remedies - Times of India
Boost your immunity with these super simple home remedies  Times of India

India is "the impotence capital of the world" - Telangana Today
India is "the impotence capital of the world"  Telangana Today

How to Deal with Persistent Hair Fall with Ingredients from Your Kitchen - News18
How to Deal with Persistent Hair Fall with Ingredients from Your Kitchen  News18

The impotence capital of the world is India - Sentinelassam - The Sentinel Assam
The impotence capital of the world is India - Sentinelassam  The Sentinel Assam

US President Donald Trump vows remedy by year end - Livemint
US President Donald Trump vows remedy by year end  Livemint

FALSE: Tuob is a cure for COVID-19 - Rappler
FALSE: Tuob is a cure for COVID-19  Rappler

Get rid of your migraine pain with the help of this simple ingredient - Times of India
Get rid of your migraine pain with the help of this simple ingredient  Times of India

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

COVID-19 positive? Here's what you should do next - Times Now
COVID-19 positive? Here's what you should do next  Times Now

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

5 natural home remedies for insomnia that can help you get better sleep - Insider - INSIDER
5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

Coronavirus Fact Check: Do these 'home remedies' actually help? - NBC2 News
Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

Home Remedies for Allergies: Natural Ways to Ease Symptoms - Shape Magazine
Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

Home remedies: Herbal supplements may not mix with heart medicines - Medical Xpress
Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19? - Victoria Advocate
Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

Best Natural Remedies for Common Health Issues That Work - Prevention.com
Best Natural Remedies for Common Health Issues That Work  Prevention.com

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

Do home remedies work to fight the flu? - Siouxland News
Do home remedies work to fight the flu?  Siouxland News

5 effective home remedies for vaginal itching - Times of India
5 effective home remedies for vaginal itching  Times of India

Four home remedies to get rid of a toothache when you can't see a dentist - Insider - INSIDER
Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

Ginger, turmeric won't cure coronavirus or other diseases - Guardian
Ginger, turmeric won't cure coronavirus or other diseases  Guardian

13 Home Remedies for Acne, According to Dermatologists - Men's Health
13 Home Remedies for Acne, According to Dermatologists  Men's Health

Using home remedies to treat the common cold - kjrh.com
Using home remedies to treat the common cold  kjrh.com

6 home remedies for mosquito bites and itches - Times of India
6 home remedies for mosquito bites and itches  Times of India

10 natural and home remedies for ulcers - Medical News Today
10 natural and home remedies for ulcers  Medical News Today

Home remedies can ease symptoms of cough, sore throat - Daily Herald
Home remedies can ease symptoms of cough, sore throat  Daily Herald

Psoriasis: 12 home remedies and how to avoid triggers - Medical News Today
Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

Diverticulitis: 8 home remedies and natural treatments - Medical News Today
Diverticulitis: 8 home remedies and natural treatments  Medical News Today

Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus - WKSU News
Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

15 natural remedies for a sore throat: Marshmallow root and more - Medical News Today
15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

7 best home remedies to get rid of knee pain - Times of India
7 best home remedies to get rid of knee pain  Times of India

Home remedies doctors swear by - Mumbai Mirror
Home remedies doctors swear by  Mumbai Mirror

10 home remedies to treat dark circles - Times of India
10 home remedies to treat dark circles  Times of India

Home remedies for cold feet and palms - Times of India
Home remedies for cold feet and palms  Times of India

Want to try out a new beverage? Here is why lemongrass tea is an ideal choice - Times Now
Want to try out a new beverage? Here is why lemongrass tea is an ideal choice  Times Now

Home remedies: high blood pressure and cold remedies - Medical Xpress
Home remedies: high blood pressure and cold remedies  Medical Xpress

Say Thanks To Honey Because Of These 5 Amazing Home Remedies - NDTV Swirlster
Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

6 simple and natural home remedies for cough - Firstpost
6 simple and natural home remedies for cough  Firstpost

Natural home remedies that can help you with kidney stones - Times of India
Natural home remedies that can help you with kidney stones  Times of India

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

Stuck at home during lockdown? Home remedies to cure minor illnesses - Times of India
Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

Science-backed home remedies you can rely upon - TheHealthSite
Science-backed home remedies you can rely upon  TheHealthSite

5 home remedies to deal with the problem of low blood pressure - Times of India
5 home remedies to deal with the problem of low blood pressure  Times of India

3 Home Remedies for an Ear Infection - Health Essentials from Cleveland Clinic
3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

Chronic cough? Count on these simple home remedies for immediate relief - The Indian Express
Chronic cough? Count on these simple home remedies for immediate relief  The Indian Express

Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’ - ThePrint
Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

Sore Throat Remedies That Actually Work - Health Essentials from Cleveland Clinic
Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

Thirteen old-fashioned home remedies using everyday food which really work - Mirror Online
Thirteen old-fashioned home remedies using everyday food which really work  Mirror Online

Dry scalp: 9 natural home remedies - Medical News Today
Dry scalp: 9 natural home remedies  Medical News Today

Fever home remedies: Adults, children, and infants - Medical News Today
Fever home remedies: Adults, children, and infants  Medical News Today

Do Home Remedies Actually Work for Yeast Infections? - Health Essentials from Cleveland Clinic
Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

There’s No Home Remedy for Coronavirus Lies - The New York Times
There’s No Home Remedy for Coronavirus Lies  The New York Times

Herbal Remedies and COVID-19: What to Know - Healthline
Herbal Remedies and COVID-19: What to Know  Healthline

Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery - NDTV Doctor
Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery  NDTV Doctor

Natural antidepressants to improve your mental health - Times of India
Natural antidepressants to improve your mental health  Times of India

Suffering From Cold? Try These Effective Home Remedies For Some Relief - NDTV News
Suffering From Cold? Try These Effective Home Remedies For Some Relief  NDTV News

Home remedies for overeating and indigestion - Deccan Herald
Home remedies for overeating and indigestion  Deccan Herald

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