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7 Tips on How To Prepare for Business Events


Are you scratching your head after business events wondering why you aren't finding prospects? Whether it's your first or 100th event, here are some tips on how to prepare for your next event that can make the difference between scratching and smiling. These tips will help you save time, money, create memorable impressions, and increase connections.

1. Know your intention. Why are you attending? Listen to your self-truth. Are you attending to refine your skills, build relationships, make sales, or need to just get away from the office? Intentions work best when they are limited to one. The limitation clarifies and directions all your actions. When there are multiple intentions, you begin with confusion and convey the same to all at the function.

Does your intention match the type of event? If it's a Christmas party and your intention is to generate sales, there isn't a match. You don't want to give a negative first impression; they take too long to change. If you aren't sure what types attend the event, contact the event manager, and ask or use of the theme as your answer.

What does your business need? Maybe you need a referral, are looking for a new employees, or accountant, or image consultant. A need can be a secondary or first intention. If you decide to include a need into the equation, make sure you know what that need is, how to present it and to whom. After you ask, what is the next step? Clarity is necessary for success. You job is to be ready for when it appears.

Are you ready for the sale? I've met many people who want sales but aren't ready for the orders. If someone says yes at the event, are you ready with the next step? If not, reconsider your attendance. It is better investment to focus your time on finishing the preparation. A first impression of not knowing what you are doing isn't a good impression to give.

2. Continuing with the topic of needs...what are your short-term, medium-term, and long-term needs now? If you are seeking short-term funds and the event is about building relationships, medium to long-term, then it might be wise to pass it up for now and pursue endeavors that match.

For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It's like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.

If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.

3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it's too lonely. Shaking hands and carrying on a discussion is another but that is still shy of three. If you write Internet articles, bring copies to the event. Don't place the articles on the general table, personally hand them out so people can connect the two.

4. Rehearse don't practice. Create a list of 10 opening questions, choose a few at a time from that list, and rehearse them with colleagues, friends, or family. Rehearsing is interacting with live people and is closer to what you will actually be doing. Practicing into a tape recorder is the next best thing because it allows you to hear the voice others will hear. If that makes you twinge, then maybe that is exactly what others are feeling as well. Work with a voice coach to refine your tone.

Here are ten story-opening questions to get your started. Pull from these and then create your own.

(1) What do you enjoy most about what you're doing?

(2) What is the strangest (or funniest) incident you've experienced in your business?

(3) What marketing have you found most effective in your business or industry?

(4) What is your key product (or service)?

(5) What do people like best about working with you?

(6) What is your number one need at the moment?

(7) What do you like most about coming here? If it's their first time, "What do they like most about the event thus far?"

(8)What business trends do you see affecting you right now (or next year)?

(9) If I had an ideal customer of yours in front of me right now, describe them.

(10) How do you see this event helping you in your business?

Know what actions you want to occur and what are their triggers. Rehearse until smooth, not strained. Are you going to ask them to become a subscriber for your newsletter? Visit your website? Sign up for a workshop? Set up a time for coffee? You will most likely have several calls to action, limit them to five, and never request more than one per person per event. Otherwise, you will come across as too pushy or confuse your listener.

Ask attendees to join you in the next step. "Ask and you shall receive." Ask if they are interested in having a call together. Ask if they would like to be a subscriber and mention the main benefit people tell you why they enjoy receiving it. Ask if they would like to register for your workshop. If they answer anything other than yes, they aren't interest, it's important to just move on. Never, never, never, promise to call and don't. The label will follow you.

5. Differentiate yourself from others in similar professionals. Even twins have differences. Leave the humbleness at home. How are you different from others in the same profession or selling the same type of product? Can you explain the differences in 2 minutes during any introduction if needed? Any longer and the listener zones out because the conversation is no longer about them.

Due to its importance, let me repeat this. If you don't know what you're selling, how you are different, or have a clear direction on your current prospect needs, then you aren't ready to attend any events yet. Spend the time defining these first.

6. A memorable moment includes several items. One of the items is your personal style. You can accomplish this in your selection of clothing, tone, or language. You can wear scarves or ties with themes, a comment-getting pin, hats, and the same color in shirts or shoes. I knew a man who always wore cowboy boots. He had a wide collection, they matched his accent, and people could spot him across the room. Did his style increase business? You bet. Create a style and treat it like your trademark or calling card.

7. Know what you're marketing strategy for attending this event -- all seven steps. What happens after yes, after they become a subscriber, or any other call to action you have? Always have the next step planned no matter which direction the conversation goes.

Be the leader and they will follow. Be the leader, inside and then out.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Business Coach, specializes in for-profit nonfiction writing, marketing, and product development. Newsletters, articles, forms, and other information business development, marketing success, writing, and laws of attraction are available at: http://www.abundancecenter.com blog: http://abundance.blogs.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. September / 30 / 2020
Home remedies for white vaginal discharge in women - Times of India
Home remedies for white vaginal discharge in women  Times of India

I Have Sciatica From Sitting Too Much For Work — Here Are 5 Things Bringing Me Relief - POPSUGAR
I Have Sciatica From Sitting Too Much For Work — Here Are 5 Things Bringing Me Relief  POPSUGAR

Home remedies for yeast infections that actually work — and which to avoid - Insider - INSIDER
Home remedies for yeast infections that actually work — and which to avoid - Insider  INSIDER

Mustard Plaster: Does It Work, Safety, Other Remedies - Healthline
Mustard Plaster: Does It Work, Safety, Other Remedies  Healthline

MASTER GARDENERS: Home remedies to keep snails, slugs out of your garden - Odessa American
MASTER GARDENERS: Home remedies to keep snails, slugs out of your garden  Odessa American

Mexican migrants in US treat COVID-19 with home remedies - Xinhua | English.news.cn - Xinhua
Mexican migrants in US treat COVID-19 with home remedies - Xinhua | English.news.cn  Xinhua

Can home remedies help my sciatica? - Harvard Health
Can home remedies help my sciatica?  Harvard Health

Home Remedies For Constipation: Consuming This Desi Ingredient Can Help You Get Rid of The Problem - India.com
Home Remedies For Constipation: Consuming This Desi Ingredient Can Help You Get Rid of The Problem  India.com

Feeling under the weather? Experts say these home remedies may help you feel better - KSAT San Antonio
Feeling under the weather? Experts say these home remedies may help you feel better  KSAT San Antonio

The 5 best home remedies for a sinus infection - Insider - INSIDER
The 5 best home remedies for a sinus infection - Insider  INSIDER

10 Home Remedies for Mastitis: Cabbage, Essential Oils, and More - Healthline
10 Home Remedies for Mastitis: Cabbage, Essential Oils, and More  Healthline

3 easy home remedies for kidney stones - Times of India
3 easy home remedies for kidney stones  Times of India

Turning Food into Home Remedies Is My Love Language - Bon Appetit
Turning Food into Home Remedies Is My Love Language  Bon Appetit

5 easy and natural home remedies for cold and cough - Jagran English
5 easy and natural home remedies for cold and cough  Jagran English

3 Instant home remedies to reduce the puffiness from the face every morning - PINKVILLA
3 Instant home remedies to reduce the puffiness from the face every morning  PINKVILLA

Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More - India.com
Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More  India.com

Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome - India.com
Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome  India.com

Home remedies for allergy - Times of India
Home remedies for allergy  Times of India

Myanmar: Suu Kyi urges people not to follow home remedies for Covid-19 treatment - The Star Online
Myanmar: Suu Kyi urges people not to follow home remedies for Covid-19 treatment  The Star Online

Witch Hazel for Sunburn and Other Natural Home Remedies - Healthline
Witch Hazel for Sunburn and Other Natural Home Remedies  Healthline

Bananas, aloe vera and other home remedies to manage diabetes in natural ways - Times Now
Bananas, aloe vera and other home remedies to manage diabetes in natural ways  Times Now

Prevent dehydration with these easy home remedies - The Indian Express
Prevent dehydration with these easy home remedies  The Indian Express

5 home remedies to control blood sugar level - Times of India
5 home remedies to control blood sugar level  Times of India

Back pain in pregnancy will not bother anymore, follow these home remedies - Pledge Times
Back pain in pregnancy will not bother anymore, follow these home remedies  Pledge Times

Indian government issues home remedies for COVID19 management - Times of India
Indian government issues home remedies for COVID19 management  Times of India

Dry Eye in Pregnancy: Symptoms, Causes, and Treatments - Healthline
Dry Eye in Pregnancy: Symptoms, Causes, and Treatments  Healthline

How To Treat Constipation: This home remedy will relieve constipation problem - Pledge Times - Pledge Times
How To Treat Constipation: This home remedy will relieve constipation problem - Pledge Times  Pledge Times

5 Simple Home Remedies to Relieve Body Pain - News18
5 Simple Home Remedies to Relieve Body Pain  News18

Headache experts seeing a 20% increase in migraines during the pandemic - WCNC.com
Headache experts seeing a 20% increase in migraines during the pandemic  WCNC.com

Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help - India.com
Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help  India.com

10 Trusted Home Remedies for Natural Anxiety Relief - MSN Money
10 Trusted Home Remedies for Natural Anxiety Relief  MSN Money

Legendary Women - Jack County Herald
Legendary Women  Jack County Herald

Coronavirus treatment: Ayurveda more powerful than traditional medicines, finds a study - Times of India
Coronavirus treatment: Ayurveda more powerful than traditional medicines, finds a study  Times of India

Community Calendar - Sept. 30, 2020 | Tremonton Leader - The Herald Journal
Community Calendar - Sept. 30, 2020 | Tremonton Leader  The Herald Journal

Use these 5 home remedies to hydrate the body - Times of India
Use these 5 home remedies to hydrate the body  Times of India

What to Do After Popping a Pimple: Treatment & Alternatives to Popping - Healthline
What to Do After Popping a Pimple: Treatment & Alternatives to Popping  Healthline

Nausea In The Morning: 7 Possible Causes Other Than Pregnancy You Need To Know - NDTV
Nausea In The Morning: 7 Possible Causes Other Than Pregnancy You Need To Know  NDTV

The pain gripped his left ankle. Within months, it ominously began to spread. - The Washington Post
The pain gripped his left ankle. Within months, it ominously began to spread.  The Washington Post

How to get rid of Headache Home Remedies | 5 Remedies to get rid of Headache - Yahoo India News
How to get rid of Headache Home Remedies | 5 Remedies to get rid of Headache  Yahoo India News

Use CBD oil as a home remedy for pain, depression and more - TheHealthSite
Use CBD oil as a home remedy for pain, depression and more  TheHealthSite

Bookworm: ‘Splitting’ gets to the source of your headaches - Marco News
Bookworm: ‘Splitting’ gets to the source of your headaches  Marco News

Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into - Daily Mail
Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into  Daily Mail

Home remedies for Hair Growth – The Island - The Island.lk
Home remedies for Hair Growth – The Island  The Island.lk

5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles - Times Now
5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles  Times Now

Nobody wants to be called a ‘patient’ anymore: Amway India CEO - YourStory
Nobody wants to be called a ‘patient’ anymore: Amway India CEO  YourStory

What does it actually mean to clarify your hair? - Metro.co.uk
What does it actually mean to clarify your hair?  Metro.co.uk

The easy home remedy to get rid of your stomach bloating pain - and you only need a kettle - Express
The easy home remedy to get rid of your stomach bloating pain - and you only need a kettle  Express

Foods that cause heartburn: What to avoid and remedies - Medical News Today
Foods that cause heartburn: What to avoid and remedies  Medical News Today

Give Your Skin Some Love - Mumbai Mirror
Give Your Skin Some Love  Mumbai Mirror

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

CTM skin routine, sweat it out: Tips to ensure healthy, glowing skin at home - DNA India
CTM skin routine, sweat it out: Tips to ensure healthy, glowing skin at home  DNA India

6 natural home remedies to get rid of nausea - Insider - INSIDER
6 natural home remedies to get rid of nausea - Insider  INSIDER

6 home remedies to relieve headaches naturally - Insider - INSIDER
6 home remedies to relieve headaches naturally - Insider  INSIDER

5 of the best home remedies for acid reflux - Insider - INSIDER
5 of the best home remedies for acid reflux - Insider  INSIDER

5 natural home remedies to get rid of cold sores fast - Insider - INSIDER
5 natural home remedies to get rid of cold sores fast - Insider  INSIDER

The best home remedies for asthma, like breathing exercises and natural herbs - Insider - INSIDER
The best home remedies for asthma, like breathing exercises and natural herbs - Insider  INSIDER

5 home remedies to get rid of dandruff, including coconut oil and baking soda - Insider - INSIDER
5 home remedies to get rid of dandruff, including coconut oil and baking soda - Insider  INSIDER

Home remedies for acne, according to a dermatologist - Insider - INSIDER
Home remedies for acne, according to a dermatologist - Insider  INSIDER

Bridal Advice: 5 easy ways to revitalise your mane at the comfort of your home - PINKVILLA
Bridal Advice: 5 easy ways to revitalise your mane at the comfort of your home  PINKVILLA

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Not feeling well? Here are some practical home remedies  Houston Chronicle

The 5 best home remedies for poison ivy, according to dermatologists - Insider - INSIDER
The 5 best home remedies for poison ivy, according to dermatologists - Insider  INSIDER

6 home remedies for mosquito bites to stop your itch and provide relief - Insider - INSIDER
6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

5 natural home remedies for insomnia that can help you get better sleep - Insider - INSIDER
5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

4 science-backed home remedies for allergies like nasal irrigation and certain essential oils - Insider - INSIDER
4 science-backed home remedies for allergies like nasal irrigation and certain essential oils - Insider  INSIDER

Immunity Booster: This Ginger-Mulethi Tea Is A Soothing Remedy For Sore Throat, Cold, Cough - NDTV Food
Immunity Booster: This Ginger-Mulethi Tea Is A Soothing Remedy For Sore Throat, Cold, Cough  NDTV Food

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

Migraines: Home remedies that work, according to real people - KSAT San Antonio
Migraines: Home remedies that work, according to real people  KSAT San Antonio

Coronavirus treatment: WHO allows herbal treatment trials; will alternate therapies combat COVID-19? - Times of India
Coronavirus treatment: WHO allows herbal treatment trials; will alternate therapies combat COVID-19?  Times of India

Old Fashioned Home Remedies; Health Care “Back Then” - WVTF
Old Fashioned Home Remedies; Health Care “Back Then”  WVTF

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

5 simple home remedies to fight cold and flu - Times of India
5 simple home remedies to fight cold and flu  Times of India

Best home remedies for sunburn, according to dermatologists - TODAY
Best home remedies for sunburn, according to dermatologists  TODAY

I Had Dyshidrotic Eczema Symptoms for Years Before Getting a Diagnosis - msnNOW
I Had Dyshidrotic Eczema Symptoms for Years Before Getting a Diagnosis  msnNOW

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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Liver Detox Home Remedy: Do Cleanses Work? Steps to Take  Healthline

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

Home Remedies for a Stye - WTOP
Home Remedies for a Stye  WTOP

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The 17 Best Foods for High Blood Pressure  Healthline

Respiratory therapist says home remedies helped him overcome COVID-19 - News 12 Brooklyn
Respiratory therapist says home remedies helped him overcome COVID-19  News 12 Brooklyn

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Cystic Acne Home Remedies: 7 Treatments to Try  Healthline

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

The 4 best home remedies to cure your hangover naturally - Insider - INSIDER
The 4 best home remedies to cure your hangover naturally - Insider  INSIDER

From garlic to apple cider vinegar, five effective home remedies for ear pain - Times of India
From garlic to apple cider vinegar, five effective home remedies for ear pain  Times of India

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

5 natural remedies to relieve toothache - Times of India
5 natural remedies to relieve toothache  Times of India

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Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

Home Remedies for Fatty Liver: 10 Natural Treatments - Healthline
Home Remedies for Fatty Liver: 10 Natural Treatments  Healthline

Home Remedies for Toothaches - WTOP
Home Remedies for Toothaches  WTOP

13 Home Remedies for Acne, According to Dermatologists - Men's Health
13 Home Remedies for Acne, According to Dermatologists  Men's Health

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Herbal Remedies and COVID-19: What to Know  Healthline

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

Home Remedies for Ingrown Toenails | Patient Advice | US News - U.S. News & World Report
Home Remedies for Ingrown Toenails | Patient Advice | US News  U.S. News & World Report

5 Home Remedies for Toothaches | US News - U.S. News & World Report
5 Home Remedies for Toothaches | US News  U.S. News & World Report

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Do home remedies work to fight the flu?  Siouxland News

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