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7 Tips on How To Prepare for Business Events


Are you scratching your head after business events wondering why you aren't finding prospects? Whether it's your first or 100th event, here are some tips on how to prepare for your next event that can make the difference between scratching and smiling. These tips will help you save time, money, create memorable impressions, and increase connections.

1. Know your intention. Why are you attending? Listen to your self-truth. Are you attending to refine your skills, build relationships, make sales, or need to just get away from the office? Intentions work best when they are limited to one. The limitation clarifies and directions all your actions. When there are multiple intentions, you begin with confusion and convey the same to all at the function.

Does your intention match the type of event? If it's a Christmas party and your intention is to generate sales, there isn't a match. You don't want to give a negative first impression; they take too long to change. If you aren't sure what types attend the event, contact the event manager, and ask or use of the theme as your answer.

What does your business need? Maybe you need a referral, are looking for a new employees, or accountant, or image consultant. A need can be a secondary or first intention. If you decide to include a need into the equation, make sure you know what that need is, how to present it and to whom. After you ask, what is the next step? Clarity is necessary for success. You job is to be ready for when it appears.

Are you ready for the sale? I've met many people who want sales but aren't ready for the orders. If someone says yes at the event, are you ready with the next step? If not, reconsider your attendance. It is better investment to focus your time on finishing the preparation. A first impression of not knowing what you are doing isn't a good impression to give.

2. Continuing with the topic of needs...what are your short-term, medium-term, and long-term needs now? If you are seeking short-term funds and the event is about building relationships, medium to long-term, then it might be wise to pass it up for now and pursue endeavors that match.

For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It's like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.

If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.

3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it's too lonely. Shaking hands and carrying on a discussion is another but that is still shy of three. If you write Internet articles, bring copies to the event. Don't place the articles on the general table, personally hand them out so people can connect the two.

4. Rehearse don't practice. Create a list of 10 opening questions, choose a few at a time from that list, and rehearse them with colleagues, friends, or family. Rehearsing is interacting with live people and is closer to what you will actually be doing. Practicing into a tape recorder is the next best thing because it allows you to hear the voice others will hear. If that makes you twinge, then maybe that is exactly what others are feeling as well. Work with a voice coach to refine your tone.

Here are ten story-opening questions to get your started. Pull from these and then create your own.

(1) What do you enjoy most about what you're doing?

(2) What is the strangest (or funniest) incident you've experienced in your business?

(3) What marketing have you found most effective in your business or industry?

(4) What is your key product (or service)?

(5) What do people like best about working with you?

(6) What is your number one need at the moment?

(7) What do you like most about coming here? If it's their first time, "What do they like most about the event thus far?"

(8)What business trends do you see affecting you right now (or next year)?

(9) If I had an ideal customer of yours in front of me right now, describe them.

(10) How do you see this event helping you in your business?

Know what actions you want to occur and what are their triggers. Rehearse until smooth, not strained. Are you going to ask them to become a subscriber for your newsletter? Visit your website? Sign up for a workshop? Set up a time for coffee? You will most likely have several calls to action, limit them to five, and never request more than one per person per event. Otherwise, you will come across as too pushy or confuse your listener.

Ask attendees to join you in the next step. "Ask and you shall receive." Ask if they are interested in having a call together. Ask if they would like to be a subscriber and mention the main benefit people tell you why they enjoy receiving it. Ask if they would like to register for your workshop. If they answer anything other than yes, they aren't interest, it's important to just move on. Never, never, never, promise to call and don't. The label will follow you.

5. Differentiate yourself from others in similar professionals. Even twins have differences. Leave the humbleness at home. How are you different from others in the same profession or selling the same type of product? Can you explain the differences in 2 minutes during any introduction if needed? Any longer and the listener zones out because the conversation is no longer about them.

Due to its importance, let me repeat this. If you don't know what you're selling, how you are different, or have a clear direction on your current prospect needs, then you aren't ready to attend any events yet. Spend the time defining these first.

6. A memorable moment includes several items. One of the items is your personal style. You can accomplish this in your selection of clothing, tone, or language. You can wear scarves or ties with themes, a comment-getting pin, hats, and the same color in shirts or shoes. I knew a man who always wore cowboy boots. He had a wide collection, they matched his accent, and people could spot him across the room. Did his style increase business? You bet. Create a style and treat it like your trademark or calling card.

7. Know what you're marketing strategy for attending this event -- all seven steps. What happens after yes, after they become a subscriber, or any other call to action you have? Always have the next step planned no matter which direction the conversation goes.

Be the leader and they will follow. Be the leader, inside and then out.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Business Coach, specializes in for-profit nonfiction writing, marketing, and product development. Newsletters, articles, forms, and other information business development, marketing success, writing, and laws of attraction are available at: http://www.abundancecenter.com blog: http://abundance.blogs.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 15 / 2019
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When your dog gets sick, in most cases the first thing you should do is check in with your veterinarian. Even mild symptoms could be the sign of something more ...


Here are some ancient home remedies that are worth trying - Times of India
Here are some ancient home remedies that are worth trying  Times of India

No doubt there are a variety of medicines available in the market to treat different diseases. Yet when it comes to treating problems like a toothache and hiccups, ...


Baby constipation: Top 7 home remedies - Medical News Today
Baby constipation: Top 7 home remedies  Medical News Today

Babies rarely experience constipation, but it can occur. The first treatment for baby constipation is to try home remedies, such as taking their rectal temperature or ...


Hangover cures: Most effective home remedies - Medical News Today
Hangover cures: Most effective home remedies  Medical News Today

A hangover can leave someone with fatigue, nausea, and muscle aches. Many people swear by certain hangover cures, but do home remedies really help?


Grandma knows best! Baby home remedies from around the world - TODAY
Grandma knows best! Baby home remedies from around the world  TODAY

In every country around the globe, grandmothers have old-school home remedies to help babies and toddlers with colic, sleeplessness, teething and so much ...


6 Milk Home Remedies You Didn't Know You Could Use - Bustle
6 Milk Home Remedies You Didn't Know You Could Use  Bustle

Getting to the pharmacy to find relief for those minor, everyday ailments can be a headache in and of itself. So when you can find home remedies or DIY ...


Children's Colds and Home Remedies - Healthline
Children's Colds and Home Remedies  Healthline

Survey shows at least half of parents try vitamin C, zinc, and other methods that don't have much impact on colds.


Skin Care Tips: 6 Ways to use ALOE VERA GEL for smooth, supple and glowing skin - PINKVILLA
Skin Care Tips: 6 Ways to use ALOE VERA GEL for smooth, supple and glowing skin  PINKVILLA

Aloe Vera has a number of benefits and it is very rich in nutrients. Other than repairing damaged hair and nourishing our body, aloe vera gel can help us achieve ...


Home remedies for sensitive teeth plus causes and prevention - Medical News Today
Home remedies for sensitive teeth plus causes and prevention  Medical News Today

Having sensitive teeth can sometimes make eating and drinking a painful experience. However, certain home remedies may help reduce tooth sensitivity.


Xuan Juliana Wang recalls immigrant stories in ‘Home Remedies’ - San Francisco Chronicle
Xuan Juliana Wang recalls immigrant stories in ‘Home Remedies’  San Francisco Chronicle

Author Xuan Juliana Wang tells the stories of immigrants in.


How to get rid of calluses: 7 home remedies - Medical News Today
How to get rid of calluses: 7 home remedies  Medical News Today

Calluses are hard, thick areas of skin that are often uncomfortable. They are rarely serious, and a number of simple home remedies can help reduce their ...


How to get rid of acne scars: Treatments and home remedies - Medical News Today
How to get rid of acne scars: Treatments and home remedies  Medical News Today

Acne scars can form as a result of moderate-to-severe acne. Many home remedies and medical treatments can help smooth the skin and reduce scarring. Learn ...


Irregular periods: What home remedies could help? - Medical News Today
Irregular periods: What home remedies could help?  Medical News Today

Certain home remedies and lifestyle changes, such as diet and exercise, can help people to regulate irregular periods. In this article, we look at home remedies ...


Medicine or Myth? Home remedies put to the test - Sydney Morning Herald
Medicine or Myth? Home remedies put to the test  Sydney Morning Herald

A range of wild and wacky natural cures are assessed by neurosurgeon Charlie Teo and fellow panellists in a new show from SBS.


Home remedies: Cold remedies that work - Medical Xpress
Home remedies: Cold remedies that work  Medical Xpress

Cold remedies are almost as common as the common cold, but are they effective? Nothing can cure a cold, but there are some remedies that might help ease ...


Top 10 home remedies for an itchy scalp - Medical News Today
Top 10 home remedies for an itchy scalp  Medical News Today

Whether dandruff, psoriasis, or another condition is causing an itchy scalp, various home remedies can relieve the itch. In this article, we discuss the options and ...


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