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Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."  Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?  Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 21 / 2018
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5 MD-Approved Home Remedies for Eczema on Hands - Reader's Digest

Reader's Digest

5 MD-Approved Home Remedies for Eczema on Hands
Reader's Digest
10 All-Natural Psoriasis and Eczema Treatments. Although separate conditions, eczema and psoriasis share the symptoms of painfully dry, tight, and itchy skin. Thankfully, these home remedies have been proven to alleviate symptoms and offer some much ...

and more »

6 Home Remedies for Yeast Infections That You Should Never Try - Shape Magazine

Shape Magazine

6 Home Remedies for Yeast Infections That You Should Never Try
Shape Magazine
What you shouldn't do is try one of these home remedies to treat a yeast infection. Despite what the internet might say, doctors agree they're no good. "There are absolutely no home remedies to get rid of yeast infection," says Lauren Streicher, M.D ...


The home health remedies we rely on: From sleeping in socks filled with onions to shake off a cold, to banishing ... - Daily Mail

Daily Mail

The home health remedies we rely on: From sleeping in socks filled with onions to shake off a cold, to banishing ...
Daily Mail
Buttering burns to ease pain, sleeping in socks filled with onions to shake off a cold and rubbing turmeric on your scalp to combat baldness have emerged as some of the UK's bizarre home remedies in a survey. The top three DIY 'cures' for dealing with ...


5 Ayurvedic Home Remedies For Nausea and Vomiting - NDTV

NDTV

5 Ayurvedic Home Remedies For Nausea and Vomiting
NDTV
Nobody likes the uneasy nauseous feeling and vomiting sensation. The sickly feeling comes in way of your overall mood, your taste and makes you just want to lie down and cling to the bed. While most of us hate it when we have to vomit, but vomiting is ...


'People's Home Remedies' — Part Two: Incredible treatments for a variety of ailments and conditions - Pike County News Watchman (blog)

Pike County News Watchman (blog)

'People's Home Remedies' — Part Two: Incredible treatments for a variety of ailments and conditions
Pike County News Watchman (blog)
Medical treatments have certainly changed for the better over the years. Home medical books, such as the “People's Home Medical Book”, included in the “People's Home Library”, copyright 1911, list various treatments for numerous illnesses and diseases ...


Maty's pharmaceutical packaging radiates 'home remedy' - Packaging Digest

Packaging Digest

Maty's pharmaceutical packaging radiates 'home remedy'
Packaging Digest
This cold-and-flu season, a new packaging design for Maty's natural and organic remedies, featuring full-body labeling and food-centric graphics, is turning shoppers' heads. Made with “whole-food ingredients”—the kind found in traditional home ...


Soothe your cough with these home remedies - Southlands Sun

Southlands Sun

Soothe your cough with these home remedies
Southlands Sun
Also a popular remedy for sore throats, salt water can ease the discomfort caused by a cough the same way it helps a sore throat, through osmosis. When the concentration of salt is higher outside of the cells in your mucous membranes, water flows out ...


Six home remedies that actually work - PhillyVoice.com

PhillyVoice.com

Six home remedies that actually work
PhillyVoice.com
From a run-of-the-mill headache or cold, to nausea and even smelly feet, the answer to feeling better can sometimes be found right in your own pantry. Take a look at these six home remedies that genuinely work to relieve common physical symptoms: Cough ...

and more »

5 home remedies to naturally whiten your teeth - Times of India

Times of India

5 home remedies to naturally whiten your teeth
Times of India
Teeth are said to be the window to your personality and there are numerous factors that may cause them to become dull and lose their shine. At times certain foods end up staining the enamel (the outer layer of teeth) of our teeth. Also, at times the ...

and more »

Simple Home Remedies For Cavities, Tooth Decay and Tooth Pain Naturally - Times Lifestyle

Simple Home Remedies For Cavities, Tooth Decay and Tooth Pain Naturally
Times Lifestyle
The oral hygiene can be affected by much pathology such as dental caries, periodontitis, gingivitis, and other diseases. In the same way you can see the fall of teeth naturally and through a dental extraction. Tooth decay also known as dental caries or ...


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