Have you put a lot of effort, time, and money into your site and are frustrated with low sales?
If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.
You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.
Here's the top 10 ways to attract buyers, not just visitors to your web site:
1. Preplan and know your Web site's purpose.
When visiting other Web sites, do you often wonder just what they are about? What are they selling?
Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.
2. Write dazzling home-page copy.
If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a
benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have
four different headlines on your home page because you want to sell four top products.
3. Use sparkling testimonials from the rich and famous on your home page.
On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to
Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.
4. Sprinkle testimonials throughout your web site.
Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."
5. Use a power benefit driven headline with specific benefits.
From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book
Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your
Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you
to the Top Profits You've Been Dreaming About."
6. Make your layout clear, clean, and consistent.
You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your
would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color, font changes, and small graphics to spice up your site.
When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors
sparingly. Use a lot of white space between short paragraphs. Use graphics occasionally, but make sure they
are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.
8. Check your site often to see if you have any glitches.
Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?
9. Put your content rich information beneath the headlines in short paragraphs.
When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make
each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.
10. Be consistent with your headings and body fonts.
Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.
When your web site thoughtfully helps your audience with a lot of free information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.
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India-specific Home Remedies Will Be The USP For Medico.in: Elan Dekel, Medico ... VC Circle He added, “We will also keep the India specific home remedies in mind like Ayurveda to reach out to the larger audience.” Backed by VC firms like First Round Capital, FirstMark Capital, Greylock, Nexus Venture Partners and prominent angel investors, ... |
Fabulous Frizz Free Hair At Home – J F Lazartigue Inventorspot I searched for some at-home remedies for curly or frizzy hair that would provide similar results for a fraction of the cost. French hair experts from JF Lazartigue has come to the rescue with a line of straightening products consisting of shampoo, ... |
 Care2.com | 6 Wonderful Ayurvedic Home Remedies Care2.com Give these simple Ayurvedic remedies a chance to work their magic. Chew on a clove slowly, letting the juice penetrate the affected area. Clove has been used since ancient times as a star treatment for dental problems. It contains a healing compound ... |
Home Remedies: The Quick Fix COS The Campus The role health plays in scholastics demonstrates the value of knowing reliable treatments. Many home treatment methods exist descending from a variety of cultural traditions, however most minor symptoms are easier to avoid by adhering to proper habits ... |
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