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eBay: No Way? Yes Way (Ten Seller Themes)
Hearing that there are more than 1.2 million registered eBay
users, that more than 25,000 members make five figure income as
full time eBay entrepreneurs, and that more than 250,000 part
timers make several thousand dollars a year of supplementary
income from eBay enterprises would make anyone comment in
disbelief with, "No Way". But the correct response to this is,
"Yes, way." In fact, it has also been reported that the number
one eBay entrepreneur makes over a million dollars a year. As
Austin Powers would say, "Yeah, Baby." Or should we say,
"E-Baby."
So what's the deal with eBay, anyway? There is a lot more to
it than one would think. It can be simple for an occasional
buyer, but it gets increasing complex as users/sellers become
more entrenched at deeper levels of use. Here are 10 key ideas or
themes for sellers to consider about this phenomenon called
"eBay".
1. What 's for sale? While some sellers are out scavengering
the garage sales and their own garages, others are purchasing
quantities of items wholesale to put up for auction. One would
think that the right product is of paramount consideration, and
most sellers agree that the unusual or the hard to find is the
best bet. However, this is not always true either. Timing,
meaning the right person at the right time seeing your item, is
where it is at. You have to be visible and be out there with a
clear message or product that seems like a steal, or at least
reasonably priced. With the thousands and thousands of items for
sale, there is no shortage of competition. However, the good
thing is that there are a lot of buyers out there that should
enable the sale of just about anything.
2. Communication and descriptive details about your product is
a key in getting noticed. The description of your item and the
pictures to display it will get the buyer's attention. If a
person is a serious seller, having an adequate digital camera is
a must. Again, photos are extremely important.
3. The well written detailed description to accompany the item
is of great benefit. Being open and honest about the item will
demonstrate integrity as a seller and will keep people coming
back. Being available to answer questions for prospective buyers
and remembering to be courteous and helpful follows along with
the never-to-be forgotten premise of "the customer is always
right."
4. With customer feedback being a key element in the ratings
statistics that will promote you or haunt you during your eBay
career, it is important for a seller to be professional and
kindly in all business dealings. People like and appreciate
personal attention. Take the time to give it. Being positive,
accommodating and helpful is a winning combination for good
customer relations.
5. Shipping information and how you present it can win over a
customer because they notice when a buyer is tying to take
advantage and ask an unreasonable amount for shipping. Of course,
a seller must take into account time spent, the handling charge,
when pricing the shipping. Time is money, and a seller should be
compensated for all aspects of the service that is provided.
6. Some advice about setting up your auction items would be to
consider having your item run seven days with an end of bidding
time somewhere between 7 PM and 9 PM on a Sunday night. That
seems to be the consensus amongst the top sellers. There has been
much dialog on just how to increase the amount and number of
bids, but there are too many variables to consider. Suffice to
say, it really does depend on the product itself (and what the
condition and competition is our there).
7. Some of the most unique aspects of selling have to do with
the seasonal items that permeate the auction block at certain
times of the year. If a seller wants to work year-round, he or
she will have to broaden the horizon by finding seasonal items
for all seasons. Yes, you can sell Christmas items and move right
into Valentines Day and Easter and so on. Why not? These are what
people are looking for.
8. One controversial topic is drop shipping. If a seller is
getting a product from a third party, drop shipping is a
convenient way for the seller to deliver the product. It keeps
them out of it. However, that means that a back ordered item
could result in a poor rating for the seller because the item was
delayed. Most buyers picture the item in the hands of the seller
and expect to receive it within a few days. The pros and cons of
this arrangement need to be carefully considered.
9. Now to the fun part. How do you get the money? More and
more people are using PayPal. It is quick, efficient and simple.
A seller can make other arrangements and accept a check or money
order, but the wave of the future is setting up an account with
PayPal. In addition, setting up an online account with the United
States Postal Service will also save countless hours in the lines
at the post office. Work smarter, not harder, etc., etc.
10. A seller can look at other things to sell besides a
physical product or item. Many are getting into self publishing
or offering a service. Some expanding entrepreneurs are opening
up a consignment shop situation, which helps those who want to
sell but "don't do computers." The possibilities are
unlimited.
Selling products and services from a home-based business can
be an exciting, and hopefully profitable, situation. Go into it
with a solid plan based on accurate information and with the
knowledge that it is going to be hard work, just like any other
job.
For more on eBay selling and using online auctions visit the
How To Sell On eBay Resource Page located at
http://www.sbmag.org.
Copyright usage: No permission is needed to reproduce this
story. The About the Author statement with hot links must remain
in tact. Request for reciprocal links will be considered.
mailto:barb@sbmag.org.
About the Author
Barbara Snyder is a retired California Distinguished School
Principal and Coordinator For Human Resources. She has a master's
degree in Curriculum and Instruction. She holds elementary
education, secondary, community college, and administrative
credentials. She is currently the publisher of http://EducationResourcesNetwork.com,
co-publisher of Strictly Business Magazine, http://www.sbmag.org.
 MORE RESOURCES updated Sat. July / 04 / 2009
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New rules eyed for bank buyersChicago TribuneBut she said the FDIC wants to attract more investors to auctions for failed banks. "We want non-traditional investors," she said at an FDIC board meeting ...and more » |
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