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The Top Sellers On eBay & What We Can Learn From
Them
A fascinating eBay case study is the number one seller on eBay, a little
outfit called Marie's CDs, but is better known under its old name "1 Cent CD."
Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a
big part of what makes eBay such an amazingly popular phenomenon.
This little company is literally an eBay dream come true. They started
small out of their home in California in 1999 and began growing quickly. To
date they have completed over 1 million auctions on eBay and have a feedback
rating of 177,018 with 99% satisfaction from their customers!
When I say grow, I mean it in a Jack and the Beanstalk kind of way. Their
business started out as a little fly-by-night outfit and has now sold over 1
million dollars (yep, that's $1,000,000) annually for the past three years?
Let me repeat that: over a million dollars in sales each year for three years
running! Now THAT is growth!
They employ several people, have three small buildings in southern
California, and ship items all over the world (mainly CDs). They got their
fame from their auctions for CDs that start at only a penny?
What can we learn from this fascinating case study? What do Jay and Marie
actually do?
Well, for one thing, they have huge numbers of auctions. Today, they have
83 pages of auctions listed. eBay lists 50 auctions to a page, so that is over
4,000 auctions.
Secondly, they offer great value, because their CDs begin at one cent. Yes,
all of them.
None of their auctions has a reserve. Does it pay off? You betchum! Today,
looking through 4 pages of eBay auctions, only 3 of them had no bids - so far.
And, naturally, their great feedback and reputation work heavily in their
favor. After all, how many eBay sellers have 177,000+ feedback points with
over half a million transactions completed.
This case study shows all of us how smart marketing and a great business
model can pay off on eBay - and ecommerce, in general.
Sydney Johnston, the AUCTION QUEEN, was one of the original sellers on eBay
and has been selling on eBay since the winter of 1996. She is the originator
and teacher of the famous Auction Genius Course, a powerful 16 hour multi
media seminar on the Internet that teaches her students
how to sell on eBay.
MORE RESOURCES updated Sun. March / 21 / 2010
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Property remains hot in lead-up to EasterSmartCompany.com.au"On this weekend there were 884 auctions reported of which 769 sold and 115 were passed in on a vendors bid, of those 67 were passed in on a vendors bid. ... |
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Better Broadband Is No 'Joke'Wall Street JournalMr. Levin says that "we need the authority to share proceeds in auctions with broadcasters, not just to force stations into one area of spectrum or another. ...and more » |
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6th graders raise money for HaitiWKOW-TV.comThey organized local music, raffles, and silent auctions with donations from local businesses. The girls hope it will make a difference for victims of ... |
 Grab Geek Points (blog) |
Super Bling MarioGrab Geek Points (blog)The auction "buy it now" was set to a mere $2600 which i suppose is cheap compared to some recent Nintendo auctions that saw an original NES console go for ... |
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AUCTION PARTYDaily StarThis new one takes daytime telly's fixation with auctions and blends it with our love of nosing around other people's homes. ... |
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Benefit scheduled for girlBrazil TimesThe event will feature raffles, bake sales, live and silent auctions and a free dinner consisting of various deep-fried foods, ranging from chicken wings to ... |
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How To Make Money Online : Sell On
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Selling on eBay can be very profitable, and is a great way to make some
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Start Your Own Business: Sell Things
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The popularity of online auction site eBay has been legendary. With
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eBay Feedback, 5 Key Things All
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eBay's user feedback system is one of the site's most important
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How To Compete With Amazon.com
If you are selling online,here is the down side of our business..
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Q: I read your last column about paying income tax on eBay sales if you
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Auction Sales - Keeping Customers You
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If you've studied business concepts you know that finding a customer can
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emotion-driven bidding wars.
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