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Professional eBay Auctions Reap the Profits for Sellers
eBay offer an unbelievable amount of traffic for ANYONE
wanting to sell on their auction site, so much so that millions
of items are listed on it everyday. So with all this competition
how do you make sure that your listing doesn't get lost amongst
the rest and that customers keep coming back to you.
The answer is simple.... Professional Listings!
This covers all aspects of the transaction from the listing
itself, how the customer is interacted with to how the item is
packed and shipped. If you ignore any stage of the process then
you are going to force your customers to go elsewhere. Your are
offering a service to the customer, if they get bad service then
they will go elsewhere and remember there are millions of items
for sale on eBay so the customer doesn't even have to try hard to
go elsewhere.
Remember, Professional Listings will give you the edge over
the rest and also the highest selling price and profit.
Split your auction process into the following stages and
follow the below guidelines:
The listing itself has to be:
Correctly written, You have to grab the attention of the
reader and hold it and a poorly written listing will do nothing
but FORCE the customer onto the next listing available. Use your
knowledge of the item and use the key words and phrases that will
'push the buttons' of the customer, if you were buying the item
what would sell it to you? Look at other sellers listings and
determine selling strengths and listing opportunities and develop
on them, these are the people you want to stand out from after
all. Above all use proper English (or your native language), do
not use text speak and shortened 'phrases' and also capitalize
properly as a listing completely in capitals is an instant invite
to close the listing down.
Correctly formatted, eBay provide the following auction
sections as standard, use them correctly and effectively to
maximize your listing potential and 'curb appeal'.
Remember first impressions count!
Auction Title
This is the FIRST thing that your customers will see. Make it
short, sharp, to the point and most of all DO NOT include silly
characters and smiley faces in it as all that does is make you
think that the auction seller is 'just a kid'...NOT A VERY
PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE.
The default search on eBay only scans the title so you need
all your keywords in there, so don't waste the space on
rubbish.
Auction Description
This is your opportunity to fully describe the item and as
such needs to be as complete as is possible, the more information
the customer has the more they know what they are buying and the
more likely they are to form a professional image of you as a
seller. i.e.. this seller gives a true indication of the item and
doesn't try to hide anything. Always include the strengths and
weaknesses (faults) of the item as these are both SELLING POINTS.
Strengths are obvious but weaknesses as a selling point, surely
not! The more accurate the description the more the customer can
trust you and will develop a professional image of you and more
importantly keep coming back to your eBay auctions.
Think about what you are writing, does it fully describe what
you are trying to? Words like 'great condition' and 'like new'
are not good enough because different people interpret these in
different ways so be specific and add extra detail to ensure that
there are no crossed wires.
This information has to be correctly presented to the
customer, the majority of eBay listings as simply just typed out
in the editor eBay provides, which is perfectly acceptable but
your listing will just appear in boring black and white. Remember
the idea is to make your listing stand out and look professional
and the simplest way to do this is to use HTML to format, add
tables and images in order to liven up the listing, this is very
simple to achieve and I offer some FREE to use templates here.
Using templates will also help to develop a business identity for
your auctions so that the customer can instantly recognize
you
Within your listing also take the opportunity to cross promote
your other auctions, it is free publicity which will encourage
the customer to take a look and will generate greater sales
opportunities from singular listings. Its as simple as adding a
link to your other auctions on the listing page itself.
Include Pictures
Simply remember :
A PICTURE PAINTS A THOUSAND WORDS
All professional web sites use images and so should you, for a
review of the importance of pictures go to the eBay picture
guide.
Always give payment and shipping details
Would you buy something without knowing the full cost ?
No, neither will your customers. A truly professional listing
will always detail shipping charges up front. Again use the
principle of the more information you give the better.
Mike - webmaster at Online Auction
Traders Resource
Visit eBay
templates to use for FREE to develop your online
business.
 MORE RESOURCES updated Thu. February / 09 / 2012
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Surprisingly weak demand for Hungarian bonds at auctionsportfolio.huHungary's Government Debt Management Agency (ÁKK) has received HUF 62.2 billion worth of bids from primary dealers on a HUF 43 bn lot of bonds and in response to the muted demand it sold only HUF 40 bn worth of debt at auctions on Thursday. |
3G.co.uk |
HTC Launches First 4G LTE Smartphone in Europe3G.co.ukVodafone in Germany are just getting ready to launch their 4G network, but in the UK the 4G auctions are yet to even take place. The HTC Velocity, which is similar to the HTC Vivid LTE that launched in the US, should be released in the next few weeks ...and more » |
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KeyDrive Acquires Moniker and SnapNamesBusiness Wire (press release)... investments Key-Systems®, Moniker® and SnapNames® offer a complete suite of domain name products and services worldwide including access to over 300 domain name extensions, full-serve brokerage, live and online auctions and monetization services.and more » |
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LEAP event supports literacyKPCnews.comTickets for Saturday's event cost $50 per person and include food and beverage tasting, live entertainment by Dan Heath with the Paradise Band, along with the chance to bid on gift items at two auctions. The evening will feature a variety of food ... |
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College show a dress-up affairVictoria Times ColonistIt includes food, music, games, prizes and auctions. Casino Royale has a James Bond theme, so guests are encouraged to wear tuxedos and gowns. The decor of this year's fundraiser will bring to mind Montenegro, one of the settings of the 2006 Casino ... |
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Kickbacks row: AP proceeds to review excise policyZee News"The current system of auction (of liquor shops) is flawed. It needs to be revised...we are on the job," Mopidevi told newsmen here today. A team of senior Excise Department officials visited Tamil Nadu recently to study the excise policy in vogue ...and more » |
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Hart, S - Superfast BroadbandDeHavilland (press release) (subscription)In reply, Mr Hart asked about what could be done to help those left out of the plans. Responding, Mr Hunt said that Ofcom's announcement for 4G spectrum auctions would mean that 97 per cent of the country would be reached, but more should continue to ...and more » |
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