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Like all eBay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the eBay relisting fees etc.
So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the eBay sellers box and coming up with selling them at cost to make a fortune.
What I mean by this was that I was going to sell the items at no loss to me on eBay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :
A loss leader without the Loss!
Let me use a couple of examples :
Item sells on eBay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.
Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not eBay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...
It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.
What I am asking you to do is to take a critical look at what the true worth of eBay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.
The question is now, 'How do you build this relationship?
There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...
Once the customer has bought my eBay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.
I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.
It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.
The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.
It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.
A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.
What I am saying is Think outside of the eBay box, eBay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.
How much would it cost to get the number of page views, that eBay listings get, on your website using your own traffic generating methods, use eBay and use it good.
Mike - Webmaster and eBay Power Seller
Online Auction Trader - an eBay sellers bible.
The St. Giles basement is filling up fast with great items for the church's Saturday, Aug. 24 yard sale, silent and live auctions, and homemade pie sale.
Heritage Auctions just had a good week: The auction house broke multiple records with the sale of a science fiction art collection that exceeded its pre-auction ...
Buyers walked along bales of tobacco in the first live auction on the secondary market Wednesday at Horizon Ltd. in Wilson. “This is the first sale of the 2019 ...
Chocolate, a global leader in programmatic video advertising technology, announced the launch of Chocolate Premium, the worlds' first video SSP with 100% ...
There were no more bids after $17 million. Since $17 million was below the reserve price -- or minimum required by the seller — RM Sotheby's pulled the lot.
Robert Alexander discusses buying and selling property at auction and relates to his new auction center in Paducah.
PRIEST LAKE — Almost all of the 30 state-owned lakefront lots at Priest Lake auctioned by the Idaho Department.
While Kruse GWS Auctions hasn't been on my radar as much as other auction houses of late, I was excited to peruse the catalog for its upcoming Royal Artifacts, ...
Generally speaking, my largest and best domain name purchases are private deals. More often than not, I spend quite a bit of time and effort to close a deal.
Oh, hello there. Did you go to Monterey Car Week this year? Did you have an opulent time? Did you drink opulent shooters, listen to opulent music? No? Good ...
These are the 27 ultra-rare, ultra-expensive Ferraris that were auctioned at Monterey this year. They mostly did not fly off the auction block.
Former President Barack Obama's game-worn high school basketball jersey – nearly lost forever in the trash – has sold at auction for $120000.
Memorabilia from some of the most iconic stars and artists of all time are hitting the auction block later this month and we got a sneak peek.
The No. 23 basketball jersey believed to have been worn by President Obama when he was a high school senior sold in an online auction for $120000.
CHATHAM – The Chatham Merchants Association's Art in the Park exhibit ended last Friday, and while the auction of the painted and decorated Cape Cod and ...
The final five minutes of trading have become the busiest time of day for stock market traders in Europe.
Introduces New “In Bond, In London” Initiative. NEW YORK – August 22, 2019 – Acker, 2018's leading global wine auction house, has just launched its first ...
A sale of Apollo-specific items, benefiting the American Space Museum, runs Friday and Saturday — live at the museum in Titusville and online, too.
JEFFERSON — The St. Giles Episcopal Church will hold its yard sale, silent and live auctions, and homemade pie sale from 10 a.m. to 2 p.m. Saturday, Aug.
During the company's quarterly earnings call this month, executives with KAR Auction Services didn't rule out physical auction expansion in the future.
Class-action lawsuit against Ingham County maintains auction profits should go back to homeowners who lost property.
Turnover on Aquis Exchange Plc's new end-of-day auction has totaled some 208 million euro ($230.8 million) over the past week, a spokeswoman said, the ...
CRA International, Inc. (NASDAQ: CRAI), a worldwide leader in providing economic, financial, and management consulting services, today announced that.
Although Bonhams and RM Sotheby's added an early and extra day to the annual collector car auctions that take place during Monterey Car Week 2019, with ...
In 2017, an anonymous buyer paid $450 million for Leonardo da Vinci's "Salvator Mundi." But it was down to Alex Rotter, on the other end of the telephone, ...
The procurement exercise, which closes tomorrow, will be open to projects larger than 500 kW in size. The results will be announced on September 3.
An incredibly rare dime once owned by late Los Angeles Lakers owner Dr. Jerry Buss sold for $1.32 million in a Chicago auction.
BAR HARBOR — The historic mansion East of Eden will go to auction on Sept. 7, unless sold beforehand. The mansion is currently listed for sale for $12.5.
The auction of Sundale Country Club was again postponed Wednesday, leaving the troubled golf club property — and the neighborhood surrounding it — in ...
If you are one of the many creditors owed money by J Levine Auctions, it may have just become harder to collect anything.
For the wealthy collectors who converge from across the globe on Monterey Car Week, the biggest spectator sport over the weekend is the auctions.
Europe's latest share trading platform debuted with a whimper this week as just 23000 euros ($25460) worth of stock changed hands in Monday's first closing ...
WASHINGTON — A federal auction for offshore oil and gas leases in the Gulf of Mexico on Wednesday drew less than $160 million in wining bids, 10 percent ...
Action Auctioneers is getting ready for their weekly auction.
Some of the artifacts going under the hammer include: the armor Russell Crow wore in "Gladiator" (valued at more than $36000); Jack Nicholson's axe from "The ...
Ferrari aficionados will be excited to learn that a 1972 Ferrari 365 GTB/4 Daytona previously owned by five-time Grammy Award winner Elton John is now up for ...
Fall Consignment Auction • 9:00 a.m.. Held at the Mid-American Auction Co. office and auction lot (home of the Hay Auction), located by exiting Interstate 94 at ...
The Qingdao Intermediate People's Court has put up for sale a significant quantity of aluminium ingots and copper cathodes impounded in 2014 during a ...
The Monterey car auctions are a time of wealth and wheels. Here are the 30 most expensive cars being auctioned off this week.
These are some of the most expensive cars that sold in Monterey, California.
Elvis Presley's pal Wink Martindale reveals why he 'broke down' after seeing The King for the last time. Radio personality and game show host Wink Martindale ...
A Milky Way-themed oil painting by Chinese-French artist Zao Wou-Ki will be a star lot at a Christie's auction in Shanghai this September. The large-format ...
An auction house selling the jersey, which the former president is believed to have worn while playing in high school, says it could fetch that much when bidding ...
BEVERLY HILLS (CBSLA) — A prime piece of real estate that was initially offered at a whopping $1 billion has been sold for the bargain basement price of ...
The Turkish Treasury borrowed a total of around 4.67 billion Turkish liras ($830.5 million) from domestic markets on Aug. 19, according to an official statement.
DALLAS, Aug. 14, 2019 /PRNewswire/ -- Williams & Williams, a leader in global live and interactive real estate auctions, will offer a portfolio of real estate for the ...
Elvis Presley not only liked peanut-butter-bacon-and-banana sandwiches, he also loved cars. The King owned more than 100 automobiles, including several ...
A complete set of first-edition Pokemon cards from 1999 has sold for $107,010 at auction. The collection, comprising of 103 cards, was sold in mint condition and ...
From a 1939 Porsche to two ferocious Ferraris from the '50s to a 1995 Vector M12, these are the best vehicles up for auction at Monterey Car Week 2019.
The world's first 30-year bond featuring zero income struggled to find buyers, prompting Germany's debt agency to admit the sale may have been “too large.”
Marilyn Monroe costumes from 'Gentlemen Prefer Blondes,' 'There's No Business Like Show Business' and 'River of No Return' are among the 115 items that ...
There's a bumper crop of over 100 classic cars coming up for auction in Minnesota this Saturday. (VanDerBrink Auctions). The vehicles were owned by a farmer ...
A rare pair of Nike sneakers with a storied history has just shattered auction records. Sotheby's auctioned off the Nike "Moon Shoe" for $437,500 Tuesday night, ...
Phoenix, AZ (KNXV) -- It's been a passion of his for more than 50 years, and one he didn't think he'd have to part with so soon. “For some, it kind of makes you a ...
A much-hyped car auction sputtered out in the weirdest way Saturday.
DALLAS (CBSDFW.COM) – Time is running out for anyone wanting to bid on a high school basketball jersey believed to have been worn by President Barack ...
Calendar parking on streets around 125 Park Ave. will be suspended Sept. 7 to accommodate parking for an auction that day.
Two more GTA properties are up for open bidding in August.
The Juneau Police Department will host an online vehicle auction for impounded vehicles beginning at 8 a.m. Monday, Aug. 26. The auction will run until 4:30 ...
Residents of Barkeford Road in the Ponderosa Estates neighborhood in Bel Air made it perfectly clear — again — they do not want pedestrian access between ...
Auctions appearing in the Aug. 23, 2019 Wisconsin State Farmer.
The U.S. bond market's barometer of investors' inflation outlook added to its earlier gains on Thursday following strong demand at a $7 billion auction of 30-year ...
From metal, to siding, to lumber, and bathtubs, a lot is up for auction this weekend in Sapulpa.
Prop Store, one of the world's leading film and TV memorabilia auction houses, is selling over 900 props. Get the details on the Prop Store auction here.
This week's auctions appearing in the July 26, 2019 Wisconsin State Farmer.
Have you never had the privilege of attending a cruise ship auction? Here's what it's like to buy art on the high seas.
Once listed for $1 billion, a 157-acre parcel of land in Beverly Hills known as The Mountain has sold at a foreclosure auction to its lender for just $100,000.
Designer shoes, Rolex watches, and a Ferrari are among an estimated £2.3 million (US$2.8 million) worth of luxury goods seized from criminals that will be ...
YOUNGSTOWN, Ohio -- An auction June 29 of a Tuscan-style, luxury home at 860 Sawgrass St. NE in Warren attracted six bidders from the region, as well as ...
The restaurant is 3100 square feet and the banquet center is 2400. The combined property is appraised at $240000. The auction is Aug. 24.
The Kenya Airports Authority has overseen auctioned planes abandoned at Nairobi's Wilson Airport.
Cattlemen's Livestock Auction, Dalhart, Texas, reported receipts of 715 head of cattle selling on Aug. 15, compared to 1169 head a year ago, according to the ...
To continue their support of the Asset Club at the Family Resource Center, the First Presbyterian Church is holding an auction of pre-owned furniture on Friday, ...
Youth in 4-H will benefit from proceeds of Governor's Blue Ribbon Meat Auction.
The Woodward Livestock Auction, Woodward, Oklahoma, reported receipts of 1983 head of cattle selling on Aug. 15, compared to 4850 head on Aug.
The town has been involved with the military surplus program for over a decade. A date has been set to auction off unused and unwanted equipment.
For more than two decades, Alan Schurman's famous Iron Ranch wowed people of all ages with its extensive collection of historic machinery and relics of a ...
OSWEGO — The annual Oswego County Tax Auction is set to take place Oct. 5, in Mexico, offering bidders a selection of approximately 120 foreclosed ...
A scheduled auction of the former St. Joseph Hospital property in downtown Mishawaka has been postponed.
Estate of Hollywood celebrity Jim Nabors is on auction and bidders can register at oahuauctions.com.
Originally listed for $12500000, 145 Eden St., known as East of Eden, has 28 rooms in 15000 square feet of living space. | realestate.boston.com.
Staff The Surfing Heritage & Culture Center (SHACC) is now holding its summer flash auction sale. The nonprofit organization, based in San Clemente, wo.
Critics of President Obrador have called the auctions a populist measure.
A high school basketball jersey once worn by former President Barack Obama is up for auction.
Hundreds of collector cars are hitting the auction block in Harrisburg starting on July 31. Mecum Auctions Harrisburg is back for another year offering car ...
A super-rare 1994 McLaren F1 LM-Specification hammered for $19.8 million at the RM Sotheby's auction over the weekend in Monterey. Meanwhile, a 1965 ...
WORTHINGTON — The historic Hotel Thompson in downtown Worthington has been opened for auction by Grafe Auction of Spring Valley. The auction follows a ...
Both auctions include a mix of homes, vacant land and commercial property in Lansing, outlying communities. And there are some that stand out.
Come to see the classic cars. Bring your checkbook and you may go home with one or two. Classic Car Week not only offers a number shows and events, ...
Oahu Auctions and Liquidations and Estate Liquidators Hawaii are auctioning off items from the estate of the late actor Jim Nabors in Honolulu. Read more ...
WAMPSVILLE — Madison County will hold a tax foreclosure auction of approximately 45 properties at 10 a.m. Sept. 21, at the Kallet Civic Center at 159 Main St., ...
The El Paso Chihuahuas are having an El Paso Strong Night, a celebration of the El Paso community and a commemoration of those victims of the August 3rd ...
For years, he was one of the biggest, plaidest things at the Minnesota State Fair. Now Paul Bunyan, all 17 feet of him, can be yours. Or mine.
Jack Nicholson's axe from "The Shining," Russell Crowe's armor from "Gladiator" and a lightsaber used by Samuel L. Jackson in "Star Wars" are among 900 ...
For years, he was one of the biggest, plaidest things at the Minnesota State Fair. Now Paul Bunyan, all 17 feet of him, can be yours. Or mine. Depending on ...
Elvis Presley's last motorcycle, a 1976 Harley Davidson 1200 Electra Glide, is going to auction later this month and could smash the world record price for a ...
(RENO, Nev.) — An unopened copy of a 1987 cult-classic video game that a Nevada man found in the attic of his childhood home is expected to sell for up to ...
Global Auction Software Market Research Report comprises holistic business information and changing trends in the market that enables users to spot the ...
Understanding the metrics in Google's Auction Insights and visualizing the data can give a clearer view of your account's performance. James Hebdon ...
A ranch west of Fort Worth is hitting the auction block.The 1463-acre River Bluff Ranch is in Parker County southwest of Weatherford.The property...
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