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Sell Your Items at Cost and Make a Fortune on eBay!


Like all eBay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the eBay relisting fees etc.

So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the eBay sellers box and coming up with selling them at cost to make a fortune.

What I mean by this was that I was going to sell the items at no loss to me on eBay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :

A loss leader without the Loss!

Let me use a couple of examples :

Scenario One

Item sells on eBay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.

Scenario Two

Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not eBay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...

It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.

What I am asking you to do is to take a critical look at what the true worth of eBay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.

The question is now, 'How do you build this relationship?

There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...

Once the customer has bought my eBay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.

I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.

It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.

The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.

It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.

A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.

What I am saying is Think outside of the eBay box, eBay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.

How much would it cost to get the number of page views, that eBay listings get, on your website using your own traffic generating methods, use eBay and use it good.

Mike - Webmaster and eBay Power Seller
Online Auction Trader - an eBay sellers bible.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. May / 26 / 2020

Marie Antoinette's travel bag fetches nearly £40,000 at Paris auction - The Guardian
Marie Antoinette's travel bag fetches nearly £40,000 at Paris auction  The Guardian

Kobe Bryant's 2000 Lakers championship ring he gifted his mother sells for $206K at auction - CBS Sports
  1. Kobe Bryant's 2000 Lakers championship ring he gifted his mother sells for $206K at auction  CBS Sports
  2. Bryant concrete handprints sell for $75,000 at auction  Insidethegames.biz
  3. Kobe Bryant's 2000 NBA Championship Ring Sells at Auction for $206K USD  HYPEBEAST
  4. Kobe Bryant’s L.A. Laker’s 2000 NBA Championship ring up for auction, according to auctioneer site  FOX13 Memphis
  5. Kobe Bryant NBA Championship Ring Auctions For US$206,000  Boss Hunting
  6. View Full Coverage on Google News

UK auctions off vintage Rupp Arena items - WYMT News
UK auctions off vintage Rupp Arena items  WYMT News

Price of Hokkaido melons at season's 1st auction drops sharply - Kyodo News Plus
Price of Hokkaido melons at season's 1st auction drops sharply  Kyodo News Plus

Auction Houses Attract Collectors with Private Sales for Three Key Reasons - Artsy
Auction Houses Attract Collectors with Private Sales for Three Key Reasons  Artsy

Online auctions are up, up, UP - Desert Sun
Online auctions are up, up, UP  Desert Sun

Russian cenbank says it will continue holding long-term repo auctions as scheduled - Reuters
Russian cenbank says it will continue holding long-term repo auctions as scheduled  Reuters

The most expensive sneakers ever sold at auction - Business Insider - Business Insider
The most expensive sneakers ever sold at auction - Business Insider  Business Insider

Government delays multi-spectrum auction to late 2020 but delays 5G spectrum auction to 2021 - GlobeNewswire
Government delays multi-spectrum auction to late 2020 but delays 5G spectrum auction to 2021  GlobeNewswire

Canadiens Hall of Famer Bob Gainey auctions off personal memorabilia - Montreal Gazette
Canadiens Hall of Famer Bob Gainey auctions off personal memorabilia  Montreal Gazette

Marion County horse auctions to resume in June - WKMG News 6 & ClickOrlando
Marion County horse auctions to resume in June  WKMG News 6 & ClickOrlando

Claret Jug replica from Greg Norman's 1986 Open win up for auction - USA TODAY
Claret Jug replica from Greg Norman's 1986 Open win up for auction  USA TODAY

Notes: Bryant Finals Gamer Sells; Brothers Auction Cards for Causes,... - Sports Collectors Daily
Notes: Bryant Finals Gamer Sells; Brothers Auction Cards for Causes,...  Sports Collectors Daily

Kraft auctions off Super Bowl ring for more than $1 million - NBCSports.com
Kraft auctions off Super Bowl ring for more than $1 million  NBCSports.com

Leake Auctions Cancels June Tulsa Auction - duPont REGISTRY DAILY
Leake Auctions Cancels June Tulsa Auction  duPont REGISTRY DAILY

Kobe Bryant memorabilia auctions higher than expected, but it's a Mike Trout card that ties record - Yahoo Sports
Kobe Bryant memorabilia auctions higher than expected, but it's a Mike Trout card that ties record  Yahoo Sports

Bakker annual spring online auction set for May 30 - Wicked Local Wellfleet
Bakker annual spring online auction set for May 30  Wicked Local Wellfleet

Auction industry readies for COVID-19 business closures - Marketplace
Auction industry readies for COVID-19 business closures  Marketplace

Erie Zoo holds virtual animal art auction - YourErie
Erie Zoo holds virtual animal art auction  YourErie

Selected Western livestock auctions | Livestock Auctions - Capital Press
Selected Western livestock auctions | Livestock Auctions  Capital Press

80-acre Tree-Mendus Fruit Farm property bought at auction for $335,000 - WNDU-TV
80-acre Tree-Mendus Fruit Farm property bought at auction for $335,000  WNDU-TV

Auction Houses Report Success in Online Shift - Barron's
Auction Houses Report Success in Online Shift  Barron's

Long-Lost John Deere Found on Auction - WHO TV Des Moines
Long-Lost John Deere Found on Auction  WHO TV Des Moines

The Story Behind the Michael Jordan Love Letter That’s Up for Auction - The Action Network
The Story Behind the Michael Jordan Love Letter That’s Up for Auction  The Action Network

Annual Spring Livestock auction raises more than $75,000 online to support student projects and education goals - KPRC Click2Houston
Annual Spring Livestock auction raises more than $75,000 online to support student projects and education goals  KPRC Click2Houston

Ford GT with delivery miles headed to auction - Motor Authority
Ford GT with delivery miles headed to auction  Motor Authority

Donald Bridell, a collector who loved auctions and garage sales, dies of COVID-19 at 89 - Minneapolis Star Tribune
Donald Bridell, a collector who loved auctions and garage sales, dies of COVID-19 at 89  Minneapolis Star Tribune

Armando Valdes Collection of South American Banknote Proofs at Heritage Auctions - CoinWeek
Armando Valdes Collection of South American Banknote Proofs at Heritage Auctions  CoinWeek

Leake Auctions cancels its Tulsa collector car sale - The ClassicCars.com Journal
Leake Auctions cancels its Tulsa collector car sale  The ClassicCars.com Journal

Tex-Mex chain Trudy’s may be sold at auction - Austin Business Journal
Tex-Mex chain Trudy’s may be sold at auction  Austin Business Journal

Elvis Presley's bedazzled jockstrap hits auction block for $35K - New York Post
Elvis Presley's bedazzled jockstrap hits auction block for $35K  New York Post

Investigation finds Baltimore’s auction board chairman improperly accepted compensation from vendors; longtime - Baltimore Sun
Investigation finds Baltimore’s auction board chairman improperly accepted compensation from vendors; longtime  Baltimore Sun

Nye County to auction 580 properties online to support essential services - News3LV
Nye County to auction 580 properties online to support essential services  News3LV

A fantasy golf auction? It’d have Jack’s putter, Tiger’s Scotty…and this epic club - Golf.com
A fantasy golf auction? It’d have Jack’s putter, Tiger’s Scotty…and this epic club  Golf.com

Saugerties auction shut down for violating non-essential businesses ban - Hudson Valley One
Saugerties auction shut down for violating non-essential businesses ban  Hudson Valley One

Stephenson's to host May 31 auction of dolls, toys, trains and banks from estates and private collections - ArtfixDaily
Stephenson's to host May 31 auction of dolls, toys, trains and banks from estates and private collections  ArtfixDaily

Rare Books &c. at Upcoming Auctions - Fine Books & Collections Magazine
Rare Books &c. at Upcoming Auctions  Fine Books & Collections Magazine

Barrett-Jackson brings in a big haul with online-only auto auction - New York Business Journal
Barrett-Jackson brings in a big haul with online-only auto auction  New York Business Journal

Joan Mitchell’s ‘Noël’ Could Fetch up to $12.5 Million at Auction - Barron's
Joan Mitchell’s ‘Noël’ Could Fetch up to $12.5 Million at Auction  Barron's

Auction sales volume continues to climb - Auto Remarketing
Auction sales volume continues to climb  Auto Remarketing

Online Auction to Aid Comic-Book Shops Raises Over $430,000 - The New York Times
Online Auction to Aid Comic-Book Shops Raises Over $430,000  The New York Times

Richard Childress auctions Dale Earnhardt car, $425K goes to charity - Yahoo Sports
Richard Childress auctions Dale Earnhardt car, $425K goes to charity  Yahoo Sports

Insiders Share Some Watch Auction Secrets - The New York Times
Insiders Share Some Watch Auction Secrets  The New York Times

Quillayute Valley Scholarship Auction online this year - Peninsula Daily News
Quillayute Valley Scholarship Auction online this year  Peninsula Daily News

16 Cleveland Indians items up for auction (photos) - cleveland.com
16 Cleveland Indians items up for auction (photos)  cleveland.com

Sotheby’s to Auction Storied Ginny Williams Collection in June, Featuring Leading Women Artists Mitchell, Krasner - ARTnews
Sotheby’s to Auction Storied Ginny Williams Collection in June, Featuring Leading Women Artists Mitchell, Krasner  ARTnews

Petitjean Collection with Lamborghinis going up for auction - Business Insider - Business Insider
Petitjean Collection with Lamborghinis going up for auction - Business Insider  Business Insider

Christie’s Gets Creative for 20th-Century Art Auction in July - The New York Times
Christie’s Gets Creative for 20th-Century Art Auction in July  The New York Times

Late developer Welkowitz's rare Ferraris up for auction as claims against his estate pass $150 million - LancasterOnline
Late developer Welkowitz's rare Ferraris up for auction as claims against his estate pass $150 million  LancasterOnline

28-Carat Diamond Could Fetch $2 Million At Christie's Online Auction - Forbes
28-Carat Diamond Could Fetch $2 Million At Christie's Online Auction  Forbes

Auctioneers adapt to virtual auctions - Odessa American
Auctioneers adapt to virtual auctions  Odessa American

Shoeless Joe Jackson baseball card from 1910 sells for $492,000 - ESPN
Shoeless Joe Jackson baseball card from 1910 sells for $492,000  ESPN

Bellevue restaurant Antonios’ closes amid pandemic, auctions everything - WKRN News 2
Bellevue restaurant Antonios’ closes amid pandemic, auctions everything  WKRN News 2

BizBeat: J Street Vintage thrives through online auctions - Jefferson City News Tribune
BizBeat: J Street Vintage thrives through online auctions  Jefferson City News Tribune

Michael Jordan 1997 Bulls Jersey Sells for $288K at Auction - Bleacher Report
Michael Jordan 1997 Bulls Jersey Sells for $288K at Auction  Bleacher Report

Treasury yields sink after first 20-year bond auction since 1986 - MarketWatch
Treasury yields sink after first 20-year bond auction since 1986  MarketWatch

Prince’s Long-Lost, Ultra-Rare Blue Angel Cloud Guitar Heads to Auction - Rolling Stone
Prince’s Long-Lost, Ultra-Rare Blue Angel Cloud Guitar Heads to Auction  Rolling Stone

Phil Lesh Gear Up For Auction Including Stage Played Modulus Bass - JamBase
Phil Lesh Gear Up For Auction Including Stage Played Modulus Bass  JamBase

Kobe Bryant's Jerseys, Title Ring Sell at Auction - Bleacher Report
Kobe Bryant's Jerseys, Title Ring Sell at Auction  Bleacher Report

A New Era for Auctions? - MutualArt.com
A New Era for Auctions?  MutualArt.com

Patriots' Kraft auctioning Super Bowl LI ring for charity in All In Challenge - ESPN
Patriots' Kraft auctioning Super Bowl LI ring for charity in All In Challenge  ESPN

One Thousand Museum unit heads to the auction block - The Real Deal
One Thousand Museum unit heads to the auction block  The Real Deal

Michael Jordan 1986 Fleer Card Sells for Record $99.6K at Auction - Bleacher Report
Michael Jordan 1986 Fleer Card Sells for Record $99.6K at Auction  Bleacher Report

Ericson feeder cattle auction results | Livestock Markets | hpj.com - High Plains Journal
Ericson feeder cattle auction results | Livestock Markets | hpj.com  High Plains Journal

Editor’s Choice: Al Phillips Collection at Mecum Indy 2020 Auction - UltimateMotorcycling.com
Editor’s Choice: Al Phillips Collection at Mecum Indy 2020 Auction  UltimateMotorcycling.com

Deck out your Wildcat Den with Rupp Arena memorabilia at upcoming auction - WKYT
Deck out your Wildcat Den with Rupp Arena memorabilia at upcoming auction  WKYT

Polished and pricey: These three stainless-steel Fords are up for auction - Driving
Polished and pricey: These three stainless-steel Fords are up for auction  Driving

Andhra Pradesh minister lashes out at state Opposition on TTD land auctions, BJP stir tomorrow - The New Indian Express
Andhra Pradesh minister lashes out at state Opposition on TTD land auctions, BJP stir tomorrow  The New Indian Express

Hobby Lobby sues Christie's auction house over sale of illegally imported Gilgamesh Dream Tablet - Fox Business
Hobby Lobby sues Christie's auction house over sale of illegally imported Gilgamesh Dream Tablet  Fox Business

Sotheby’s Auctions Michael Jordan Game-Worn Sneakers From 1985 - WWD
Sotheby’s Auctions Michael Jordan Game-Worn Sneakers From 1985  WWD

Advocate seeks probe into auction of PEC furniture - The Tribune India
Advocate seeks probe into auction of PEC furniture  The Tribune India

ThoroughbredAuctions.com Mixed Sale a Test for Online Auctions - Thoroughbred Daily News
ThoroughbredAuctions.com Mixed Sale a Test for Online Auctions  Thoroughbred Daily News

Mid Ulster Auctions expands services to Britain - The Irish News - The Irish News
Mid Ulster Auctions expands services to Britain - The Irish News  The Irish News

Sotheby's is losing millions because online auctions just aren't that exciting - The Hustle
Sotheby's is losing millions because online auctions just aren't that exciting  The Hustle

Sotheby’s Announces Online Lockdown Auction, ‘I Have to Stay at Home’ - HYPEBEAST
Sotheby’s Announces Online Lockdown Auction, ‘I Have to Stay at Home’  HYPEBEAST

Shrinking fossil fuel demand could hit California's cap-and-trade auction, experts say - Utility Dive
Shrinking fossil fuel demand could hit California's cap-and-trade auction, experts say  Utility Dive

This Tool Predicts Bring a Trailer Auction Results With Amazing Accuracy - The Drive
This Tool Predicts Bring a Trailer Auction Results With Amazing Accuracy  The Drive

How to protect clean energy auctions during Covid-19 crisis - pv magazine International
How to protect clean energy auctions during Covid-19 crisis  pv magazine International

Auction sales volumes still sluggish, but improving each week - Auto Remarketing
Auction sales volumes still sluggish, but improving each week  Auto Remarketing

City moves annual spring auction online due to COVID-19 restrictions - Prince Albert Daily Herald
City moves annual spring auction online due to COVID-19 restrictions  Prince Albert Daily Herald

Freeman’s To Offer 29-Carat Yellow Diamond At Online Auction - Forbes
Freeman’s To Offer 29-Carat Yellow Diamond At Online Auction  Forbes

This Historic Colt 1911 Pistol Carried at Iwo Jima Is About to Go Up for Auction - Military.com
This Historic Colt 1911 Pistol Carried at Iwo Jima Is About to Go Up for Auction  Military.com

Michael Jordan sneakers sell for $560,000 at Sotheby's auction - NBC News
Michael Jordan sneakers sell for $560,000 at Sotheby's auction  NBC News

Astros World Series championship ring pulled from auction at team's request - KHOU.com
Astros World Series championship ring pulled from auction at team's request  KHOU.com

Million-dollar listings: Palm Beach house fails to sell at online auction; price drops to $12.25M - Palm Beach Post
Million-dollar listings: Palm Beach house fails to sell at online auction; price drops to $12.25M  Palm Beach Post

Auction calendar: May 1, 2020 - Wisconsin State Farmer
Auction calendar: May 1, 2020  Wisconsin State Farmer

Stainless steel Ford Model 38, Thunderbird and Lincoln Continental headed to auction - Autoblog
Stainless steel Ford Model 38, Thunderbird and Lincoln Continental headed to auction  Autoblog

On the auction block with LaDon and Allen Henslin - Pipestone County Star
On the auction block with LaDon and Allen Henslin  Pipestone County Star

Riverside County sheriff's online auction offers cars, jewelry and more - Desert Sun
Riverside County sheriff's online auction offers cars, jewelry and more  Desert Sun

Coronavirus in NYC: USHG Auctions Weekend with HGTV’s Chop and Joanna Gaines - Eater NY
Coronavirus in NYC: USHG Auctions Weekend with HGTV’s Chop and Joanna Gaines  Eater NY

PAWS holding virtual auction to raise needed funds for 'baby season' - My Edmonds News
PAWS holding virtual auction to raise needed funds for 'baby season'  My Edmonds News

Wet Paint: Leonardo DiCaprio Flips a Work That Was Dedicated to Him, Hans-Ulrich Obrist Interviews Animals on TikTok, & More Juicy Art-World Gossip - artnet News
Wet Paint: Leonardo DiCaprio Flips a Work That Was Dedicated to Him, Hans-Ulrich Obrist Interviews Animals on TikTok, & More Juicy Art-World Gossip  artnet News

FCC's Pai asks Congress to repeal law mandating auction of public-safety T-Band spectrum - Urgent Communications
FCC's Pai asks Congress to repeal law mandating auction of public-safety T-Band spectrum  Urgent Communications

Amarillo cattle auction results | Livestock Markets | hpj.com - High Plains Journal
Amarillo cattle auction results | Livestock Markets | hpj.com  High Plains Journal

Manheim Auto Auction to furlough nearly 700 employees here due to COVID-19 - LancasterOnline
Manheim Auto Auction to furlough nearly 700 employees here due to COVID-19  LancasterOnline

Instagram Influencer Auctions Her Virginity Online to Raise Funds for Covid-19 Relief, Apologises After Outra - India.com
Instagram Influencer Auctions Her Virginity Online to Raise Funds for Covid-19 Relief, Apologises After Outra  India.com

First Barrett-Jackson'Online Only auction tops $3.79 million - The ClassicCars.com Journal
First Barrett-Jackson'Online Only auction tops $3.79 million  The ClassicCars.com Journal

Mediterranean-Style Mansion on Florida’s Merritt Island Heads to Auction - Mansion Global
Mediterranean-Style Mansion on Florida’s Merritt Island Heads to Auction  Mansion Global

Virtual auction nets a buyer for detained ship in Charleston Harbor - Charleston Post Courier
Virtual auction nets a buyer for detained ship in Charleston Harbor  Charleston Post Courier

SCHOOLS: Gatewood Elementary's virtual auction – and dinner! - West Seattle Blog
SCHOOLS: Gatewood Elementary's virtual auction – and dinner!  West Seattle Blog

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