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Sell Your Items at Cost and Make a Fortune on eBay!


Like all eBay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the eBay relisting fees etc.

So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the eBay sellers box and coming up with selling them at cost to make a fortune.

What I mean by this was that I was going to sell the items at no loss to me on eBay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :

A loss leader without the Loss!

Let me use a couple of examples :

Scenario One

Item sells on eBay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.

Scenario Two

Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not eBay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...

It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.

What I am asking you to do is to take a critical look at what the true worth of eBay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.

The question is now, 'How do you build this relationship?

There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...

Once the customer has bought my eBay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.

I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.

It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.

The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.

It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.

A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.

What I am saying is Think outside of the eBay box, eBay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.

How much would it cost to get the number of page views, that eBay listings get, on your website using your own traffic generating methods, use eBay and use it good.

Mike - Webmaster and eBay Power Seller
Online Auction Trader - an eBay sellers bible.


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New Holland Agriculture Auctions Off Survivor Tractor to Original Owner to Continue Legacy of Raising Cancer ... - Hoard's Dairyman (press release) (blog)

New Holland Agriculture Auctions Off Survivor Tractor to Original Owner to Continue Legacy of Raising Cancer ...
Hoard's Dairyman (press release) (blog)
New Holland ended its two-year-long Survivor Tractor campaign the way it began: with an auction raising awareness and money for cancer research. A fully restored 1939 tractor, the Survivor Tractor was auctioned off for $8,000 to Mr. Joseph “Bubby ...


Rajasthan Royals clarify reason behind Jaydev Unadkat release ahead of IPL 2019 Auctions - Times Now

Times Now

Rajasthan Royals clarify reason behind Jaydev Unadkat release ahead of IPL 2019 Auctions
Times Now
2008 Indian Premier League (IPL) champion Rajasthan Royals on Thursday (November 15) announced their list of players retained by them and players released ahead of the impending IPL 2019 auctions slated to be held in mid-December in Goa. While the ...

and more »

India's Nalco to bid for bauxite blocks at auctions, readies to foray into merchant mining - Creamer Media's Mining Weekly

India's Nalco to bid for bauxite blocks at auctions, readies to foray into merchant mining
Creamer Media's Mining Weekly
KOLKATA (miningweekly.com) – With various Indian state governments readying to put 21 bauxite mines up for allocation, State-run National Aluminium Company Limited (Nalco) will put in bids at the auctions for captive consumption and foray into merchant ...


Shakib retained, Fizz released ahead of IPL auctions - The Daily Star

The Daily Star

Shakib retained, Fizz released ahead of IPL auctions
The Daily Star
He was one of the bargain buys of the 2018 edition of the tournament and Sunrisers Hyderabad had acquired his services after a bidding war with Rajsthan Royals during the previous IPL auctions. He contributed to getting his team to the final with meaningful ...


Delhi Daredevils: Players retained, released, current squad, purse remaining ahead of IPL 2019 auctions - Times Now

Times Now

Delhi Daredevils: Players retained, released, current squad, purse remaining ahead of IPL 2019 auctions
Times Now
After buying Gautam Gambhir at IPL 2018 auctions and then naming him as the captain, Delhi Daredevils released the left-hander along with several other cricketers ahead of IPL 2019 auctions. Gambhir, who guided Kolkata Knight Riders (KKR) to two IPL ...

and more »

Famous 'Fallen Madonna With The Big Boobies' painting from 1980s comedy 'Allo 'Allo comes to auction in Bristol - antiquestradegazette.com

antiquestradegazette.com

Famous 'Fallen Madonna With The Big Boobies' painting from 1980s comedy 'Allo 'Allo comes to auction in Bristol
antiquestradegazette.com
A version of the painting was presented to the Marquess of Bath by the BBC for his help with an event relating to the series and it has been on show at Longleat House in Wiltshire. But East Bristol Auctions' auctioneer Andrew Stowe said that although ...

and more »

Sharon Tate's sister explains why she's giving away star's iconic wedding dress: 'It's hard to let go' - Fox News

Fox News

Sharon Tate's sister explains why she's giving away star's iconic wedding dress: 'It's hard to let go'
Fox News
The 66-year-old is putting up many of her famous sibling's prized possessions for auction with the help of Los Angeles-based Julien's Auctions. Some of the items from Tate's estate include the silk mini wedding dress she wore for her marriage to ...

and more »

Kolkata Knight Riders: Players retained, released, current squad, purse balance ahead of IPL 2019 auctions - Times Now

Times Now

Kolkata Knight Riders: Players retained, released, current squad, purse balance ahead of IPL 2019 auctions
Times Now
Kolkata Knight Riders (KKR) have always been one of the most loved and consistent teams in the Indian Premier League (IPL). The two-time champions have never failed to provide a perfect balance between good cricket and entertainment. KKR's core group ...

and more »

Edgworth family homes offered in online auction by SDL Auctions - The Business Desk

The Business Desk

Edgworth family homes offered in online auction by SDL Auctions
The Business Desk
Cottages that were formerly part of the historic Crowthorn School are being offered in an online auction by SDL Auctions, in partnership with agents Miller Metcalfe. Crowthorn School, near Bolton, was opened in 1872 as a children's home, at one point ...


​Artist Pays £561k For Banksy Artwork Just So He Can Whitewash It - LADbible

LADbible

​Artist Pays £561k For Banksy Artwork Just So He Can Whitewash It
LADbible
English has decided to buy the artwork at the auction in LA on Wednesday so that he can paint over it, saying that street art 'shouldn't be bought and sold'. Darren Julien of Julien's Auctions said the painting sold for almost $600,000 plus the buyers ...

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