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Do You Sell Tires By Mail? Maybe You Should eBay
I just received an interesting email from eBay and it got me
thinking... Do you sell tires by mail? Maybe you should 'eBay'
(yes it's now a verb as well as a noun)
I know, if you're in the retail business - you have a shop,
staff, overhead and all that a physical location requires. But
what would you say if I mentioned that [at the time of writing
this] eBay had concluded over 8,275 auctions for tires and tire
related products in the last 90 days. That's about 91
transactions per day. And that number doesn't include other
completed auto part auctions which totaled 1,581,529 - that's
17,573 auto-part auctions per day.
A Retail Sales Dream
Now I'm not suggesting that eBay is the sales answer to your
retail dreams, and some of those auctions never resulted in a
sale - but a lot did. Those are online adverts that cost pennies
to post and resulted in a great deal of traffic and visibility
for your product.
Here's a little known fact - I'm a registered eBay Trading
Assistant. What this means is that amongst all the other things I
do, I am 'qualified' to show people how to best sell things on
eBay.
An Online Garage Sale
Now this all started a few years back, I had some junk to get
rid of, and just for fun I decided to see what this eBay thing
was. Well, let's say that a garage sale is never likely to happen
again in my household, and I cleared out all the things I never
figured I could. I was hooked.
And here's the neat part. Being The Practical Marketer?, I
wondered how I could use this to my advantage - and here's what I
learned.
If you have a website then you should sell on eBay - and not
for the reasons you'd normally think. The main reason is search
engine rankings.
Purple Widgets
While I was active on eBay, my adverts and auctions were
consistently being indexed by the Google? Search Engine - I was
always showing up in the top 10 searches for the items I was
selling. If I was selling purple widgets, and someone went onto
the Internet and typed 'purple widgets' thanks to eBay I'd show
up - usually in position 3 for some reason.
Web Traffic For As Little As $0.30
Now pause for a moment, think about this. For as little as
$0.30 (the base price of an eBay advert) you can post an advert
on eBay and within a few seconds, hundreds, maybe thousands of
people will see your advert.
eBay lets you link back to a page on your own website for more
information - trying to cut eBay out of the deal by offering your
products on the referred page is not allowed. They frown on that
practice and the eBay police - yes, there are people who police
eBay - will shut down your account.
But if you play by the rules and post adverts for products and
services you'd normally sell in your store - and you offer them
online for either the same price or less, you'll get exposure.
And lot's of it if you do it right.
A Virtual Retail Store For Pennies!
You might think what's the point of someone 700 miles away
seeing my advert - they'll never become a client. You're probably
right about them not driving over to pick up their purchase -
however 'eBayers' are used to paying for shipping and handling,
so you would mail out your products.
So for pennies you get a virtual retail store, you'll get good
search engine rankings, you'll get web traffic, and you can even
expand your business operations by adding a mail order department
(that'll impress the bank manager!)
So, as the title of this article so aptly asked... Do You Sell
Tires By Mail? Maybe You Should eBay...
AUTHOR BIO: James Burchill is a freelance marketing
consultant and author. He's also the editor and associate
publisher for two of the automotive aftermarket industry's
leading print publications and he's the publisher of http://www.CorrectLink.com - a
new Internet publication for the automotive aftermarket in
Canada.
In between all that, James helps people 'Sell more stuff, and
make more money!' and publishes a series of informational and
Internet products about advertising and marketing. His main
website is http://www.JamesBurchill.com
 MORE RESOURCES updated Thu. February / 09 / 2012
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Muckdogs planning for Hot Stove eventThe Daily News OnlineBATAVIA — The Genesee County Baseball Club will conduct its annual Batavia Muckdogs Hot Stove dinner and auction on Friday, March 2, 2012, from 5:30 to 8:30 pm at Terry Hills Golf Course and Banquet Facilities at 5122 Clinton St. Rd. Tickets are $25 ... |
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After kickbacks row, AP to review excise policyZee News"The next round of auctions is due in June. So we should have a new policy in place before that," the Minister added. "Syndicates are neither new nor restricted to liquor trade alone. Syndicates exist in sand and other businesses as well," Mopidevi ...and more » |
Parda Phash |
Pay more for your favorite beverage!Parda PhashSo the prices of this variety of tea are expected to go up at auctions. It will push up CTC tea retail prices in the domestic market," Arun N. Singh, managing director and chief executive of tea major Goodricke Group, told reporters over phone.and more » |
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