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Ten Sure Fire Ways To Lose Bidders


The way some auction sellers approach their auctions, it's clear there are as many ways to lose bidders as there are to skin a cat. If you spend enough time in the auctions you'll see a lot of basic mistakes, but the question remains: why do so many people consistently make the same mistakes over and over again. Is it that they are just placing auctions for the fun of it - without expecting to sell the item- probably not!

Here's our top ten sure fire ways to lose bidders (in no particular order):

Weak Headlines
Bad Photographs
Short, Sloppy or Excessive Descriptions
Unreasonable Terms
No Shipping Amounts
Lack of Response to Emails
Unrealistic Reserve Price
Low Feedback Rating
No Condition Information
Bad Start/Closing Time

Let's look at each one in a little more detail and see if you're making the same mistakes.

Weak Headlines
A recent auction was for a "Blue Antique Chair". This seller obviously didn't want many bidders to look at the auction. By adding some specificity to the headline a much stronger draw is accomplished. How about "RARE Victorian Wingback Chair"? Now if a bidder uses the search capability on eBay and they look for any of three key words: chair, wingback, Victorian, the auction will show up. Always use your popular word search tools to draw bidders.

Bad Photographs
With the popularity of digital cameras increasing, capturing your auction item has never been easier. Some tips are to be sure the item is lit well enough to show key details and/or any imperfections. Also, keep the size of your photos to a reasonable level so your auction doesn't take too long to load.

Short, Sloppy or Excessive Descriptions
Not enough information - tons of typographical errors- or a rambling discourse on why your wife is making you sell your item is a good way to lose bidders. Be succinct but provide enough information to describe the item sufficiently and create buyer interest.

Unreasonable Terms
Have you ever seen an auction where the seller states something like "We're not responsible for items once shipped" or "Item sold as is" - without a clear description of the item's condition? Remember if you want to increase the number of bids you receive or get your bidders to buy from you again, you need to focus on basic customer service.

No Shipping Amounts
Not clearly stating your shipping amounts up front prevents bidders from comparative shopping. State all buyer expenses clearly.

Lack of Response to Emails
Responding to emails takes time. Not doing so loses bidders. Return all emails as quickly as possible.

Unrealistic Reserve Price
Are you overpricing your items and then wondering why they're not selling? Do your research and determine competitive prices before placing your auctions.

Low Feedback Rating
If you don't care your potential bidders will disappear. Work on your Feedback Rating by meeting your commitments and providing great customer service.

No Condition Information
By providing a clear description of the item and its condition, with supporting photos, you maximize the potential of your actions.

Bad Start/Closing Time
Start an auction so it closes on a time or day that is inconsistent with your bidder's profile (e.g. commercial buyers who bid at work or parents who aren't available during work hours) will result in fewer bids.

Making sure you don't make these few mistakes will improve the number of bids your auctions receive.

© Copyright 2005 Steven Woodward - All Rights Reserved

About the Author:
Steven Woodward is the owner, editor and publisher of the Auction Sellers Network (ASN); a web site for individuals and companies who are serious about utilizing the online auction marketplace for their business. In addition to topical articles, ASN provides an extensive resource center, news feeds, member forums and classified ads. For more information or to become a member please visit http://www.AuctionSellersNetwork.com

No permission is needed to reproduce an unedited copy of this article as long the About the Author tag is left intact and included. We do request that we be informed where it is posted and reciprocal links will be considered.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. August / 07 / 2020

Even with Erie County Fair canceled, the animal shows and auctions go on - WGRZ.com
Even with Erie County Fair canceled, the animal shows and auctions go on  WGRZ.com

Going, going, gone: Musicians turn to benefit auctions to raise funds for COVID-19 relief - The Jakarta Post - Jakarta Post
Going, going, gone: Musicians turn to benefit auctions to raise funds for COVID-19 relief - The Jakarta Post  Jakarta Post

U.S. Vehicle Auction Market Outlook 2020-2024: Due to COVID-19, Online/Digital Auctions Have Become the New Norm - Benzinga
U.S. Vehicle Auction Market Outlook 2020-2024: Due to COVID-19, Online/Digital Auctions Have Become the New Norm  Benzinga

Treasury ramps up auctions as borrowing, virus surges - telegraphherald.com
Treasury ramps up auctions as borrowing, virus surges  telegraphherald.com

AUCTION PREVIEWS Thurs. August 6th Real Estate Dolgeville, NY Brzostek's - NNY360
AUCTION PREVIEWS Thurs. August 6th Real Estate Dolgeville, NY Brzostek's  NNY360

Result of Riksbank reversed auctions SEK bonds Stockholm Stock Exchange:RIX - GlobeNewswire
Result of Riksbank reversed auctions SEK bonds Stockholm Stock Exchange:RIX  GlobeNewswire

Pheasant Run Resort puts items up for auction - WLS-TV
Pheasant Run Resort puts items up for auction  WLS-TV

Bertha/Clarissa Area Auction • Friday, August 14th | Auctions - ECM Publishers
Bertha/Clarissa Area Auction • Friday, August 14th | Auctions  ECM Publishers

El Paso County Judge says he ordered county auction to go virtual months ago - cbs4local.com
El Paso County Judge says he ordered county auction to go virtual months ago  cbs4local.com

Auction Report: Bonhams Announces An All-Seiko Online-Only Auction - HODINKEE
Auction Report: Bonhams Announces An All-Seiko Online-Only Auction  HODINKEE

Spectacles Belonging to Gandhi Were Mailed to an Auction House–With Owner Having No Idea of Their Value - Good News Network
Spectacles Belonging to Gandhi Were Mailed to an Auction House–With Owner Having No Idea of Their Value  Good News Network

Cushing Area Auction • Saturday, August 22nd | Auctions - ECM Publishers
Cushing Area Auction • Saturday, August 22nd | Auctions  ECM Publishers

Mecum Auctions changes dates for 2020 Dallas sale - The ClassicCars.com Journal
Mecum Auctions changes dates for 2020 Dallas sale  The ClassicCars.com Journal

Market Monitor: Springers Mixed, Auctions Restricted - Dairy Herd Management
Market Monitor: Springers Mixed, Auctions Restricted  Dairy Herd Management

Milaca Area Auction • Thursday, August 20th | Auctions - ECM Publishers
Milaca Area Auction • Thursday, August 20th | Auctions  ECM Publishers

HiBid.com Auctions Topped $35 Million Last Week; Sports Cars, Gold Bullion, Farm Equipment, & More Up For Sale - Norfolk Daily News
HiBid.com Auctions Topped $35 Million Last Week; Sports Cars, Gold Bullion, Farm Equipment, & More Up For Sale  Norfolk Daily News

Lee Board of Fire Commissioners mulls truck auction, approves equipment buy - Rome Sentinel
Lee Board of Fire Commissioners mulls truck auction, approves equipment buy  Rome Sentinel

Clark County hosting government surplus vehicle, airport lost and found online auctions this week - KLAS - 8 News Now
Clark County hosting government surplus vehicle, airport lost and found online auctions this week  KLAS - 8 News Now

Sauk Centre Area Auction • Saturday, September 12th | Auctions - ECM Publishers
Sauk Centre Area Auction • Saturday, September 12th | Auctions  ECM Publishers

PALs auction: $2.2 billion and winding toward conclusion - RCR Wireless News
PALs auction: $2.2 billion and winding toward conclusion  RCR Wireless News

STORAGE AUCTIONS - Columbia Star
STORAGE AUCTIONS  Columbia Star

ADESA auto auction says Flint layoffs will be more than expected - MLive.com
ADESA auto auction says Flint layoffs will be more than expected  MLive.com

Pheasant Run memorabilia will be available in online auction - Chicago Daily Herald
Pheasant Run memorabilia will be available in online auction  Chicago Daily Herald

US offshore energy industry releases economic impact study of offshore wind auctions - WorldOil
US offshore energy industry releases economic impact study of offshore wind auctions  WorldOil

Gooding announces new date, location for British auction - The ClassicCars.com Journal
Gooding announces new date, location for British auction  The ClassicCars.com Journal

Poster Auctions International Finds Its El Dorado - Antiques and the Arts Online
Poster Auctions International Finds Its El Dorado  Antiques and the Arts Online

AUTO AUCTION Tues., August 11, 2020 Cascades Towing, 47575 SR | Auctions - goskagit.com
AUTO AUCTION Tues., August 11, 2020 Cascades Towing, 47575 SR | Auctions  goskagit.com

Thousands of items from closed Pheasant Run Resort part of online auction - Kane County Chronicle
Thousands of items from closed Pheasant Run Resort part of online auction  Kane County Chronicle

Silverstone reaches top auction results with $20.72 million live-online sale - The ClassicCars.com Journal
Silverstone reaches top auction results with $20.72 million live-online sale  The ClassicCars.com Journal

India's Adani not interested in domestic coal mine auctions - CFO - Yahoo Finance
India's Adani not interested in domestic coal mine auctions - CFO  Yahoo Finance

Handbags for Hope auction goes virtual Saturday – WRBI Radio - Country 103.9 WRBI
Handbags for Hope auction goes virtual Saturday – WRBI Radio  Country 103.9 WRBI

Threadgill’s memorabilia auction reset for Saturday - KXAN.com
Threadgill’s memorabilia auction reset for Saturday  KXAN.com

"Disneyland: The First 65 Years" – A Two-Day Auction Starting August 15, 2020 - The DIS
"Disneyland: The First 65 Years" – A Two-Day Auction Starting August 15, 2020  The DIS

Barrett-Jackson Returns To Live Auctions With A Bang - Yahoo! Voices
Barrett-Jackson Returns To Live Auctions With A Bang  Yahoo! Voices

Treasury ramps up auctions | Business - Antelope Valley Press
Treasury ramps up auctions | Business  Antelope Valley Press

Livestock auction will go on even without the Howard County Fair this year | Glenwood/Glenleg/Dayton - Baltimore Sun
Livestock auction will go on even without the Howard County Fair this year | Glenwood/Glenleg/Dayton  Baltimore Sun

Artwork Online Auctions Software Market Detail Analysis focusing on Application, - GroundAlerts.com
Artwork Online Auctions Software Market Detail Analysis focusing on Application,  GroundAlerts.com

Auburn Fall Auction will only be open to pre-registered bidders and guests - WANE
Auburn Fall Auction will only be open to pre-registered bidders and guests  WANE

Cboe US Periodic Auction To Combat Off-Exchange Volumes - Markets Media
Cboe US Periodic Auction To Combat Off-Exchange Volumes  Markets Media

Sotheby’s Reports $2.5 Billion in Sales - The New York Times
Sotheby’s Reports $2.5 Billion in Sales  The New York Times

Auctions Are Crimped as the Pandemic Forces Them Online - The New York Times
Auctions Are Crimped as the Pandemic Forces Them Online  The New York Times

Little Falls Area Auction • Sunday, August 6th | Auctions - ECM Publishers
Little Falls Area Auction • Sunday, August 6th | Auctions  ECM Publishers

Steak n Shake to auction 15 locations, 3 in Michigan - MLive.com
Steak n Shake to auction 15 locations, 3 in Michigan  MLive.com

Houghton County Fair canceled; livestock shows, auctions, and drive-through food concessions to take place - WLUC
Houghton County Fair canceled; livestock shows, auctions, and drive-through food concessions to take place  WLUC

Maine Forestry Museum Annual Benefit Auction Goes Online! - The Bethel Citizen
Maine Forestry Museum Annual Benefit Auction Goes Online!  The Bethel Citizen

Czech telecoms regulator launches 5G frequencies auction - Reuters
Czech telecoms regulator launches 5G frequencies auction  Reuters

The U.S. Vehicle Auction Market: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024) - ResearchAndMarkets.com - Business Wire
The U.S. Vehicle Auction Market: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024) - ResearchAndMarkets.com  Business Wire

JGB yields track Treasury yields higher; focus on upcoming bond auctions - Reuters
JGB yields track Treasury yields higher; focus on upcoming bond auctions  Reuters

'Fridge' For Sale: William Perry's Super Bowl XX Jersey Hits Auction... - Sports Collectors Daily
'Fridge' For Sale: William Perry's Super Bowl XX Jersey Hits Auction...  Sports Collectors Daily

Bird House Auction moves online - Valley Voice
Bird House Auction moves online  Valley Voice

Online Auction Benefitting NSCHoF Begins Aug. 8 - SPEED SPORT
Online Auction Benefitting NSCHoF Begins Aug. 8  SPEED SPORT

COVID Will Not Delay The FCC‘s 5G Spectrum Auction - Forbes
COVID Will Not Delay The FCC‘s 5G Spectrum Auction  Forbes

PRG's Select Rental Inventory Set to Go to Public Auction - PRNewswire
PRG's Select Rental Inventory Set to Go to Public Auction  PRNewswire

BMS hosts annual auction | News, Sports, Jobs - Lewistown Sentinel
BMS hosts annual auction | News, Sports, Jobs  Lewistown Sentinel

FCC lays out rules for C-band auction - Light Reading
FCC lays out rules for C-band auction  Light Reading

Trio of classic Bugattis head to auction, including Type 57S Atalante - Motor Authority
Trio of classic Bugattis head to auction, including Type 57S Atalante  Motor Authority

Youth livestock auction Friday | News, Sports, Jobs - Iron Mountain Daily News
Youth livestock auction Friday | News, Sports, Jobs  Iron Mountain Daily News

Livestock auction shifts to drive-in at rodeo grounds - Kenai Peninsula Online
Livestock auction shifts to drive-in at rodeo grounds  Kenai Peninsula Online

Oregon's Largest Wine Auction Goes Virtual in August 2020 - wineindustryadvisor.com
Oregon's Largest Wine Auction Goes Virtual in August 2020  wineindustryadvisor.com

Library puts a twist on annual auction - WNEP Scranton/Wilkes-Barre
Library puts a twist on annual auction  WNEP Scranton/Wilkes-Barre

Point Lookout auction sells thousands of items from former conference center - WABI
Point Lookout auction sells thousands of items from former conference center  WABI

Founders of YouTube and Restoration Hardware to auction historic Adirondack camp - newyorkupstate.com
Founders of YouTube and Restoration Hardware to auction historic Adirondack camp  newyorkupstate.com

High-End Hansen Collection Barber Quarters in David Lawrence Rare Coins Auction - CoinWeek
High-End Hansen Collection Barber Quarters in David Lawrence Rare Coins Auction  CoinWeek

YMCA offers silent and live auction during virtual 'May Merriment' - Journal Gazette and Times-Courier
YMCA offers silent and live auction during virtual 'May Merriment'  Journal Gazette and Times-Courier

Barrett-Jackson moves Las Vegas and Palm Beach, Florida car auction to Scottsdale instead this fall - AZCentral
Barrett-Jackson moves Las Vegas and Palm Beach, Florida car auction to Scottsdale instead this fall  AZCentral

El Salvador Cup of Excellence Auction Results in Record-High Average Price - Daily Coffee News
El Salvador Cup of Excellence Auction Results in Record-High Average Price  Daily Coffee News

Property during the pandemic: Auctions and expos drive sales - AIM Group
Property during the pandemic: Auctions and expos drive sales  AIM Group

2020 Ferrari Roma Headed to Charity Auction this Fall - Automobile
2020 Ferrari Roma Headed to Charity Auction this Fall  Automobile

Former Longaberger plant on auction block - Canton Repository
Former Longaberger plant on auction block  Canton Repository

SA airport area hotel to be sold through online auction - San Antonio Business Journal
SA airport area hotel to be sold through online auction  San Antonio Business Journal

Christie’s New Auction Technique: The Global Gavel - The New York Times
Christie’s New Auction Technique: The Global Gavel  The New York Times

HiBid's Toys.HiBid.com Portal Showcases Auctions Featuring Toys, Games & Collectibles for All Ages - PRNewswire
HiBid's Toys.HiBid.com Portal Showcases Auctions Featuring Toys, Games & Collectibles for All Ages  PRNewswire

Love 'The Golden Girls'? Authors for Black Voices auction prizes from 'You' series, 'Crazy Rich Asians' writer and more pop culture gems - Yahoo Entertainment
Love 'The Golden Girls'? Authors for Black Voices auction prizes from 'You' series, 'Crazy Rich Asians' writer and more pop culture gems  Yahoo Entertainment

Greenfield Rotary Club plans annual benefit auction for Sept. 17 - The Highland County Press
Greenfield Rotary Club plans annual benefit auction for Sept. 17  The Highland County Press

Government Surplus Auctions to be hosted virtually Aug. 3-11 on TNT auction website - KLAS - 8 News Now
Government Surplus Auctions to be hosted virtually Aug. 3-11 on TNT auction website  KLAS - 8 News Now

Auction Calendar: August 7 - Wisconsin State Farmer
Auction Calendar: August 7  Wisconsin State Farmer

HiBid.com Breaks Records in Last Week's Auctions; Fine Jewelry, Rare Coins, Vehicles & More for Sale in Upcoming Auctions - PRNewswire
HiBid.com Breaks Records in Last Week's Auctions; Fine Jewelry, Rare Coins, Vehicles & More for Sale in Upcoming Auctions  PRNewswire

Shipwrecked gold coin sells for $312K at Las Vegas auction - KLAS - 8 News Now
Shipwrecked gold coin sells for $312K at Las Vegas auction  KLAS - 8 News Now

Rare Movie Poster for Cleopatra Spoof Heads to Auction - Fine Books & Collections Magazine
Rare Movie Poster for Cleopatra Spoof Heads to Auction  Fine Books & Collections Magazine

1965 Shelby Mustang Sells For A Record $3.85 Million At Mecum Auctions - Forbes
1965 Shelby Mustang Sells For A Record $3.85 Million At Mecum Auctions  Forbes

Wine Online: How the Multimillion-Dollar Wine Auction Circuit Is Going Virtual - Robb Report
Wine Online: How the Multimillion-Dollar Wine Auction Circuit Is Going Virtual  Robb Report

Botanic garden holds auction online - Dominion Post - The Dominion Post
Botanic garden holds auction online - Dominion Post  The Dominion Post

Benefit, auction for Steve Gulley kickin' off Saturday - Harlan Enterprise - Harlan Enterprise
Benefit, auction for Steve Gulley kickin' off Saturday - Harlan Enterprise  Harlan Enterprise

Join WYES For An Online Auction - My New Orleans
Join WYES For An Online Auction  My New Orleans

The top-selling souvenirs from among Hollywood's largest prop public auctions ever before - D1SoftballNews.com
The top-selling souvenirs from among Hollywood's largest prop public auctions ever before  D1SoftballNews.com

Elvis' 'Sun Sessions' guitar sells for $1.3 million at auction - Commercial Appeal
Elvis' 'Sun Sessions' guitar sells for $1.3 million at auction  Commercial Appeal

American flag battered by Hurricane Isaias up for auction to help storm victims - WMBF
American flag battered by Hurricane Isaias up for auction to help storm victims  WMBF

Dallas-based Heritage Auctions sells vintage Super Mario video game for $114,000 - The Dallas Morning News
Dallas-based Heritage Auctions sells vintage Super Mario video game for $114,000  The Dallas Morning News

Fyre Festival Merch Seized by U.S. Marshals Hits the Auction Block - Rolling Stone
Fyre Festival Merch Seized by U.S. Marshals Hits the Auction Block  Rolling Stone

COVID-19 sends Orr's & Bailey Islands Fire Department auction fundraiser online - NewsCenterMaine.com WCSH-WLBZ
COVID-19 sends Orr's & Bailey Islands Fire Department auction fundraiser online  NewsCenterMaine.com WCSH-WLBZ

The Most Valuable Michael Jordan Items Sold at Auction - Highsnobiety
The Most Valuable Michael Jordan Items Sold at Auction  Highsnobiety

Artist Whose NFT Broke Auction Records ‘Dismissed’ NFTs Initially - Cointelegraph
Artist Whose NFT Broke Auction Records ‘Dismissed’ NFTs Initially  Cointelegraph

Somerville Brewing Permanently Closes, Assets to be Sold at Auction; Base Camp Folds - Brewbound.com
Somerville Brewing Permanently Closes, Assets to be Sold at Auction; Base Camp Folds  Brewbound.com

RBC Fair Livestock Auction will be hosted online, as well - Rio Blanco Herald Times
RBC Fair Livestock Auction will be hosted online, as well  Rio Blanco Herald Times

Marylou Whitney auction brings in $400K for charity - Times Union
Marylou Whitney auction brings in $400K for charity  Times Union

Radio Auction going strong in southeast Nebraska - newschannelnebraska.com
Radio Auction going strong in southeast Nebraska  newschannelnebraska.com

Yamazaki 55 Year Old Heading To Auction This Month In Hong Kong - The Whiskey Wash
Yamazaki 55 Year Old Heading To Auction This Month In Hong Kong  The Whiskey Wash

Despite an online boost, auction houses saw a 49 percent drop in sales in the first half of 2020. - Artsy
Despite an online boost, auction houses saw a 49 percent drop in sales in the first half of 2020.  Artsy

Hilco Handles Court-Supervised Auction for 45 South Side Properties - ConnectCRE
Hilco Handles Court-Supervised Auction for 45 South Side Properties  ConnectCRE

JCPenney Puts Its Original 1902 Store In Kemmerer, Wyoming Up For Auction - Forbes
JCPenney Puts Its Original 1902 Store In Kemmerer, Wyoming Up For Auction  Forbes

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