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eBay - Tapping Into The Japanese Collector Market
If you owned a skateboard shop in your local mall would you
put a big sign in the window saying "No Baggy Pants Allowed"? Of
course not. If you did you would be eliminating 50% or more of
your most avid potential customers.
If you sell vintage Americana and don't allow Japanese bidders
you might just as well place a "No Baggy Pants Allowed" sign in
your auction ads.
Vintage Americana is hot in Japan with thousands of hungry
collectors. These collectors have several things in common.
- They have money to spend on their interests
- They consistently pay high prices for the items they
collect
- They are highly competitive amongst themselves. This means
a collector will often pay an unrealistic price for an item
simply to keep a fellow collector they know personally from
getting the item
- They are extremely polite
- They pay quickly - usually with PayPal
- Once they have bought from you, they return again and
again, quickly becoming loyal repeat customers
- They spend money twelve months a year - they don't suffer
from slow buying periods as many American bidders do
If don't think Japanese bidders are a force on eBay, consider
this.
There is a company that does nothing but act as a bidding
agent for Japanese buyers. They advertise in Japan, have a
website set up with sniping equipment, and full translation
software. They place bids on eBay for their registered members,
make payment in US funds, and have the items shipped to them.
They then forward them to the Japanese buyer upon payment for the
item, shipping, and a healthy commission.
If a Japanese collector is willing to pay $300 plus a $45+
commission for an item, doesn't it make sense to let them pay the
entire $345 to you?
Some things to keep in mind when doing business with
Japanese buyers
1. Consider using translator software when doing business with
Japanese buyers
2. Whether using translation software or not, remember that
many of the people you will be dealing with do not speak or write
fluent English. Always use complete sentences and try to use
proper sentence structure (simple noun - adjective - verb
structure you learned in school). Using the chopped off English
many of us have become accustomed to can cause confusion for your
customer.
3. Always offer surface, air mail, and Global Priority
shipping options. Many Japanese buyers want their items ASAP, and
you will be surprised how often a buyer will spend $35 to have a
$50 item shipped Air Mail.
4. If they want the item insured (most won't), it must be
shipped via Parcel Post of UPS.
5. You will find many Japanese buyers hide their feedback.
They do this to keep other collectors they are in competition
with from finding their sources (remember what was said earlier
about their competitiveness). Don't worry about the hidden
feedback. It's usually 100% positive.
6. Delivery confirmation isn't available on USPS international
shipments. With Japanese buyers it's not a big thing. They won't
ask for it.
What are Japanese buyers looking for?
Their strongest interests seem to be for items from the mid
d1950's to current times. Here's a list of some things that have
high collector interest in Japan.
- Fire-King glassware - particularly the advertising coffee
mugs they made
- Pyrex kitchenware - especially the nesting sets of four
mixing bowls in nearly any style or color
- The battery operated tin toys manufactured in Japan but
sold in the US during the 1950's and 1960's
- Much of the kitschy fabrics that were popular in the US
during the late 60's and early 70's
- Vintage US brand name blue jeans and other denim garments
Brand name athletic footwear from the 80's and 90's
(particularly anything Michael Jordan related)
- Red/white plastic kitchen accessories from the 50's and
60's Japanese manufactured action figures that were marketed in
the US
- Vintage toys in general from the 60's and 70's
There are hundreds of other items that are avidly sought by
Japanese collectors. Many of them things we here in the US don't
yet consider collectible.
You can research these simply by looking at the public
feedback of Japanese buyers. You can also track their buying
habits by searching their bid history.
If you need further evidence of what this market can do to
your bottom line, consider this:
I sell a lot of old catalogs from a wide variety of companies.
It used to be that whenever I listed a men's shoe catalog from
the early 1900's, I could expect a high bid of $30 to $50.
About a year and a half ago, three Japanese collectors began
bidding on most of the men's shoe catalogs I listed. It is now a
rare catalog that doesn't bring at least $100 from one of these
bidders. Many sell for $150+.
Can you afford to give up that kind of additional profits on
the items you list?
Gary Hendrickson has been making his living selling on eBay
for more than six years. He's the author of two eBay related
ebooks, has a blog for eBay sellers, and is the owner of
ColdItems.Com.
ColdItems.Com
The
Auction Rebel Blog
 MORE RESOURCES updated Thu. February / 09 / 2012
BBC News |
Miro work fails to sell at London auctionBBC NewsA 1933 work by the Spanish artist Joan Miro failed to sell on Wednesday in a week that has seen other pieces sold for record prices at London auctions. Miro's Peinture had been valued between £7m and £10m but went unsold at the Sotheby's event.and more » |
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Surprisingly weak demand for Hungarian bonds at auctionsportfolio.huHungary's Government Debt Management Agency (ÁKK) has received HUF 62.2 billion worth of bids from primary dealers on a HUF 43 bn lot of bonds and in response to the muted demand it sold only HUF 40 bn worth of debt at auctions on Thursday. |
3G.co.uk |
HTC Launches First 4G LTE Smartphone in Europe3G.co.ukVodafone in Germany are just getting ready to launch their 4G network, but in the UK the 4G auctions are yet to even take place. The HTC Velocity, which is similar to the HTC Vivid LTE that launched in the US, should be released in the next few weeks ...and more » |
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KeyDrive Acquires Moniker and SnapNamesBusiness Wire (press release)... investments Key-Systems®, Moniker® and SnapNames® offer a complete suite of domain name products and services worldwide including access to over 300 domain name extensions, full-serve brokerage, live and online auctions and monetization services.and more » |
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LEAP event supports literacyKPCnews.comTickets for Saturday's event cost $50 per person and include food and beverage tasting, live entertainment by Dan Heath with the Paradise Band, along with the chance to bid on gift items at two auctions. The evening will feature a variety of food ... |
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College show a dress-up affairVictoria Times ColonistIt includes food, music, games, prizes and auctions. Casino Royale has a James Bond theme, so guests are encouraged to wear tuxedos and gowns. The decor of this year's fundraiser will bring to mind Montenegro, one of the settings of the 2006 Casino ... |
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Kickbacks row: AP proceeds to review excise policyZee News"The current system of auction (of liquor shops) is flawed. It needs to be revised...we are on the job," Mopidevi told newsmen here today. A team of senior Excise Department officials visited Tamil Nadu recently to study the excise policy in vogue ...and more » |
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Hart, S - Superfast BroadbandDeHavilland (press release) (subscription)In reply, Mr Hart asked about what could be done to help those left out of the plans. Responding, Mr Hunt said that Ofcom's announcement for 4G spectrum auctions would mean that 97 per cent of the country would be reached, but more should continue to ...and more » |
Google News
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1
William Vickrey, highly regarded as the founder of auction
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Online auction sites are a great way to find a bargain on
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