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Making Your Auction Business Stand Out From The Crowd
When my sons were growing up they started playing hockey when
they were 6 years old. Each of them, in their first year, scored
more goals than the rest of their team combined. How did they do
this?
Have you ever seen a hockey game between two teams of 6 year
olds? The puck is like a magnet to them. Where ever the puck goes
they follow like a swarm of bees. The game is one mass of young
kids all clustered around the puck, pushing and shoving each
other. It's like a rugby scrum.
The result of this is that usually the puck squirts out of the
mass of bodies, slides 10 or 15 feet down the ice, and stops. A
few seconds later the mass of bodies descends on it and the
process starts all over again.
So how did both my sons score so many goals?
It wasn't hard to score in those games - if you could get the
puck near the net. The goalie was just one of the kids, and he or
she was just waiting their turn to join in the scrum.
On the way to the rink for each game I reminded my sons to
stay away from all the other players. I would tell them when
everyone gets in a clump around the puck, don't go near them. Be
different. Stay about 10-15 feet away from everyone else and when
the puck pops out, go get it, skate to the net and shoot.
Many times my son's team would win by a score like 12 to 0 and
he'd scored all 12 goals. Actually, in one game the score ended
up 9 to 1 and my son scored all 10 goals (at age 6 it's pretty
easy to get turned around and go in the wrong direction at
times).
That same advice can help you become more successful in your
auction business - BE DIFFERENT!!
As eBay and the other auction sites grow, it becomes easier
and easier to become lost in the crowd. Where there used to be 13
Elvis Presley "Blue Hawaii" 45's available at any given time, now
there are 78. That hard to find Doric depression glass covered
serving dish the used to appear once every 4-5 weeks now goes
looking for bidders. Not that long ago there were just a few
sellers offering digital cameras. Now it seems as if everyone is
getting into the act.
If you are going to survive and succeed on eBay you need to
stand out from the rest of the auction crowd. How do you do
that?
1. Be more knowledgeable than your competition
If you want to stand out, seek more knowledge. Actually this
applies to all areas of your life, not just your auction
business.
There are all kinds of great sources of information floating
around - both on-line and offline. All it takes is just a little
time and effort, and you can get a lot of useful information.
If you sell pottery, it's not hard to become more
knowledgeable about Rosemeade Pottery than 99% of the other
people selling it. Let that knowledge show in your item
descriptions and you will soon have a devoted following of
bidders looking for your auctions.
The more knowledge you acquire, the more successful you will
be.
2. Look down the road
Obviously, we all want and need to make money this week, this
month. But, to insure your continued success, it's just as
important to be continually building your business for
tomorrow.
Build a list and use it. At the very minimum, your About Me
Page (you do have one, right?)should have a way for buyers and
potential buyers to add their name to your list. I collect
aspirin tins. I also sell a lot of them on eBay. Over time, I've
built a list of other aspirin tin collectors. Every two months or
so, I send out a newsletter with 1 or 2 articled about these
little tins along with a recap of the harder to find ones that
have appeared on eBay and the prices they sold for.
This is just one of 11 different lists of buyers I maintain.
With a little thought you can come up with a way to use your
list, in an unobtrusive manner, that will benefit both you and
your customers.
3. Blow your own horn
Don't be shy. Look for ways to place your name in front of as
many customers and potential customers as possible. You will find
this is probably the most beneficial step you can take to insure
your success.
If you sell antique windup toys, write a monthly or bimonthly
newsletter about them (you're building a list, remember?). If you
offer a quality newsletter about windup toys, your name will
become associated with them.
If I sold used children's clothing I'd do a little research
and come up with the three most effective ways to get grass
stains out of clothing. Then, with every package I shipped I'd
include an insert with this information on it along with my name,
address, eBay user name, web site address, and a link where they
could add their name to my list.
If you were a young mother looking for good buys on clothing
for your children would they remember me? Would you seek out my
auctions in the future?
There are numerous ways you can promote yourself. Write
articles for collector ezines, a quality newsletter and web site
with valuable information, develop a e-mail course, No matter
what you sell, you should be able to come up with several
different ways to put your name in front of your buyers and keep
it there.
4. Follow the Golden Rule
The auction process should be fun - a win/win situation for
both the buyer and the seller.
Unfortunately, way too many sellers look at each of their
auctions as individual battles to be won. They treat every bidder
as if he or she were the enemy.
It may seem like there are an unlimited supply of bidders out
there, but there isn't. Believe me, bidders do communicate among
themselves. I communicate with several groups of bidders (some
several hundred people strong) with similar interests.
Be obnoxious or rude with one of these and you haven't just
lost one potential customer in the future, you've lost several
hundred. You can't do that too many times and remain in
business.
Conduct your business with class. Have fun. Enjoy the people
you deal with. Your life and their will be enriched many fold. It
takes time and work to build a good reputation. Putting your name
in a bad light can tarnish or ruin that reputation forever.
Treat every customer with honesty, respect, and friendliness.
Isn't that the way you'd want to be treated?
Gary Hendrickson has been making his living selling on eBay
for more than six years. He's the author of two eBay related
ebooks, has a blog for eBay sellers, and is the owner of
ColdItems.Com.
 MORE RESOURCES updated Thu. February / 09 / 2012
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Muckdogs planning for Hot Stove eventThe Daily News OnlineBATAVIA — The Genesee County Baseball Club will conduct its annual Batavia Muckdogs Hot Stove dinner and auction on Friday, March 2, 2012, from 5:30 to 8:30 pm at Terry Hills Golf Course and Banquet Facilities at 5122 Clinton St. Rd. Tickets are $25 ... |
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After kickbacks row, AP to review excise policyZee News"The next round of auctions is due in June. So we should have a new policy in place before that," the Minister added. "Syndicates are neither new nor restricted to liquor trade alone. Syndicates exist in sand and other businesses as well," Mopidevi ...and more » |
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Treasuries Rise as Greek Leaders Fail to Agree on Economic PlanBusinessWeekThe Treasury is scheduled to auction $16 billion of 30-year bonds today. “Triple A bonds are where we should be invested,” said Hideo Shimomura, who helps oversee the equivalent of $77.8 billion in Tokyo as chief fund investor at Mitsubishi UFJ Asset ... |
Parda Phash |
Pay more for your favorite beverage!Parda PhashSo the prices of this variety of tea are expected to go up at auctions. It will push up CTC tea retail prices in the domestic market," Arun N. Singh, managing director and chief executive of tea major Goodricke Group, told reporters over phone.and more » |
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Yesterday I saw a mention in someone's email ezine about a
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