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The Logic Behind Niche Content Profits


In researching most successful online businesses, you start to notice a trend emerge. As far as websites go, there are a few giants such as Yahoo and MSN that cover every topic imaginable. For most people, taking on these established publishers head to head is an enormous task beyond their reach. After all, one or two people working from home or in their spare time cannot match the resources (billions of dollars and thousands of employees) of these corporations. At least not in all areas.

Focus, however, is a powerful weapon online. You'll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a website around that. The profits will soon follow, for two interrelated reasons.

Reason 1: Your audience.

As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren't interested in everything, they have a set of likes and dislikes. The general audience of the internet fragments itself according to taste, meaning visitors gravitate towards sites that cover their interests. By focusing on a niche, you are targeting a specific fragment of this audience. This helps you capture a following, but that alone isn't enough to profit from. This leads to reason two:

Reason 2: Advertisers want your audience.

One of the great advantages of internet advertising is the ability for advertisers to target specific demographics, as opposed to the television advertising technique of blanketing the airwaves with a general message. Advertisers, and subsequently publishers, know that the more specific their sales pitch can be, the more effective. And it makes sense.

Say for example, you are watching the evening news and see a commercial for car. Sure, it might raise you awareness of the product (a reason why this type of ad still exists), but you weren't really looking for a car. You were watching the news.

Now suppose you were reading a website dedicated to Ford Mustangs. There is a much higher likelihood that you may be interested, if not in buying the car, then in related accessories or insurance or reviews, etc. Advertisers know this and use the knowledge to increase the effectiveness of their campaigns. More bang for their buck, in other words.

By establishing a steady readership to your niche content, you have done a lot of the work for the advertisers. In turn, by featuring targeted advertising, your readers are more likely to respond, and find it useful instead of annoying. It is a virtuous cycle that leads to increased profits. To learn more about profiting from your online content, you can read our other articles at http://www.ClickForDeals.net

Chris Rivers is a writer for http://www.ClickForDeals.net. Visit the site to learn more about maximizing profits through affiliate and pay per click programs. Articles appear on the site exclusively one week before they are syndicated.


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. May / 17 / 2012

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ... - TechCrunch

TechCrunch

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
TechCrunch
Will a few dollars in affiliate revenue motivate people enough to use Refer.ly? Don't we just share products with friends and family because we genuinely love to help other people out? Morrill said she doesn't expect Refer.ly users to make a living off ...
Danielle Morrill leaves Twilio to start Y Combinator-backed ReferlyGeekWire

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AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings - Wall St. Cheat Sheet

Wall Street Journal

AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings
Wall St. Cheat Sheet
Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
AMC sees 40% jump in Q1 profit: Execs say Dish threats are retaliation for ...Chicago Tribune

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Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ... - Centralia Chronicle

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
Centralia Chronicle
Danielle Morrill's been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago. An online service is needed to view this article in its entirety.

and more »

Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million - Chicago Tribune

Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million
Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.

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Fox TV Programming to End in Magic Valley - News Radio 1310 KLIX

Fox TV Programming to End in Magic Valley
News Radio 1310 KLIX
According to Goings KXTF will not go off the air, but may offer other programing. The GM says the network is demanding compensation that exceeds the affiliate's revenue. The two tried to negotiate but Goings says the network wouldn't budge.


Wikipedia Warns Users About Malware Injecting Ads Into Its Pages - PCWorld

Wikipedia Warns Users About Malware Injecting Ads Into Its Pages
PCWorld
In addition to injecting ads into Web pages, such rogue extensions are also known to hijack search queries in order to earn their creators affiliate revenue, said Graham Cluley, a senior technology consultant at Sophos, in a blog post Tuesday.

and more »

News Corporation Reports Third Quarter Earnings Per Share of $0.38; Growth of ... - MarketWatch (press release)

News Corporation Reports Third Quarter Earnings Per Share of $0.38; Growth of ...
MarketWatch (press release)
Affiliate revenue growth of 15% at the domestic cable channels for the third quarter primarily reflects higher rates at all domestic networks, led by growth at the RSNs and FOX News. International cable channels' affiliate revenues increased 31% over ...

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Confirmed: Pinterest Raises $100 Million to Fund International Expansion - Mashable

The Guardian

Confirmed: Pinterest Raises $100 Million to Fund International Expansion
Mashable
For a time, the startup was quietly earning money through an affiliate revenue scheme, but quickly shut it down after media caught wind of it. Still, Pinterest seems to have great revenue-earning potential, given that the network is already driving ...
Pinterest 'raises $100m for global expansion'Digital Spy UK

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Ad Sales Fuel Growth at Disney, News - Multichannel News

Ad Sales Fuel Growth at Disney, News
Multichannel News
Affiliate revenue rose 15% reflecting higher rates at all of the US networks. Ad revenue at the domestic cable channels grew 10% in the quarter, with doubledigit gains at Fox News and the National Geographic Channels. At Disney, television networks and ...


AMC: Dish Spat Could Have 'Material Effect' - Multichannel News

AMC: Dish Spat Could Have 'Material Effect'
Multichannel News
Affiliate revenue was up 15%. In a May 7 earnings call, Dish chairman Charlie Ergen, armed with what he called extensive set-top box data, claimed that losing the AMC channels would go unnoticed by the subscriber base. He also contended that by making ...

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