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1. View your affiliate program as a partnership between you and your affiliates, and make it your priority to develop good relationships between you and your affiliate sales force.
2. Answer any questions your visitors or affiliates have about your affiliate program in a fast and friendly manner.
Remember that nothing will turn your affiliates or visitors off of your affiliate program faster than an unanswered email. Your affiliates must know that you take them and the effort they make to promote your business seriously.
3. Track all of your affiliates' sales accurately and fairly.
Your affiliates should be able to earn commissions on their referrals even if their referral comes back months, or even a year later and makes a purchase.
4. Save time and money by making your affiliate program, like your business, as automated as possible.
Your affiliate program software should allow you to automatically notify your affiliates by email whenever they've made a sale, referred a new affiliate if your affiliate program is two-tier, as well as show your affiliates how many hits, sales, and commissions they've generated in real time.
5. Attract more affiliates by paying a high commission, offering a two-tier commission structure, paying commissions on repeat customers, or by giving your affiliates the opportunity to earn residual commissions if you provide a service that is paid for on a subscription basis.
6. Give your affiliates plenty of resources that they can use to promote your products.
This could include your own marketing courses that your affiliates can give away to their visitors or subscribers, ad copy that you've found has produced sales for you, ebooks that they can rebrand with their affiliate URL, or sample recommendations of your products.
7. Publish a newsletter for your affiliates that gives them tips on how to best promote your products, tells them of any sales or promotions you have running, and that reminds them of the resources you've provided for them to promote your products.
8. Increase your top affiliates productivity by paying them a higher commission for their referrals based on their performance, and by giving them special recognition on your site or in your affiliate newsletter.
Giving your affiliates special recognition in your newsletter can also serve to teach your newer affiliates how to successfully promote your products, as well as show them by example that the tools you've given them do work effectively.
9. If you write articles, let your affiliates publish them in their ezines or on their websites with their affiliate URL in your resource box.
This can be an excellent way for your affiliates to earn commissions promoting your products through your resource box while also further building up credibility for you and your business.
10. To increase the number of affiliates that consistently use your articles to promote your products, create a mailing list (in addition to your affiliate newsletter) that your affiliates can subscribe to that tells them when you've written new articles that they can use to promote your services.
About The Author
Article © 2003 by writer, Ken Hill. Integrate your entire e-commerce web site using an amazing all-in-one solution. Includes affiliate program software, mailing list manager, unlimited autoresponders, newbie friendly shopping cart and much more! Discover total e-business automation now at: http://www.scstats.com/r.cfm?i=5029
MORE AFFILIATE REVENUE RESOURCES updated Thu. February / 09 / 2012Disney's Earnings Beat; CEO Bob Iger Talks Piracy, Parks CNBC.com Increased guest spending and attendance at the parks, and higher advertising rates and affiliate revenue at the media networks drove the earnings upside. The revenue fell short of analyst expectations (Disney doesn't provide guidance) – at $10.779 ... |
 Globe and Mail | Disney derring-do New York Post “Affiliate revenue will kick up due to Comcast and other deals that will be negotiated,” Disney CEO Bob Iger said yesterday on a conference call with analysts to discuss first-quarter results. Iger noted the Mouse House doesn't yet have deals with ... The Walt Disney Company Reports First Quarter Earnings Disney Posts 7% Broadcast Revenue Drop Walt Disney's CEO Discusses Q1 2012 Results - Earnings Call Transcript |
 Telegraph.co.uk | News Corp. Earnings Jump in Second Quarter Broadcasting & Cable Affiliate revenue rose 9% at the domestic cable channels. Operating income for the television unit, which includes Fox Broadcasting, rose 25% to $189 million from $151 million. The company said the growth was the result of increased broadcast network ... News Corporation Reports Second Quarter Net Income of $1.06 Billion Headwinds Fail to Deter News Corp. |
 The Frisky | Pinterest Is Making Money In A Slightly Shady Way The Frisky It's also a boon for a company like Skimlinks, which takes 25% of all affiliate revenue. So what's the problem here? Well, Pinterest hasn't been disclosing to users when and how it is making money from their posts. If I pin a link to a cute pair of ... Skimlinks is the real story behind Pinterest's success |
AMD, Nike, Disney, Panera Bread Among Stocks Driving Big News Feb. 7th Wall St. Cheat Sheet The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. During the quarter, ESPN deferred $190M of revenue compared to $266M in the ... |
Fox Studio, TV Divisions Boost News Corp. Q2 Profits Despite Hacking Investigation Reuters A little bit of everything contributed to the higher figures, from a nine percent growth in affiliate revenue to a six percent increase in advertising revenue. FX in particular continued to stand out as a top performer, while the NBA lockout both ... |
Fox on Top Multichannel News SNL Kagan calculates FNC's affiliate revenue at $985.3 million in 2012, based on 82 cents per sub each month. “The network is getting strong monthly subscriber fee increases, up from 58 cents in 2009,” according to Baine, who projects average license ... |
 Fortune | It's time for Disney to cut ABC loose Fortune Disney (DIS) blamed the poor showing at ABC on lower affiliate revenue following the end of Oprah Winfrey's popular talk show and a decrease in political ad spending, as it was not an election year. While both may explain a decrease in revenue, ... |
Cruise line, theme parks propel Disney profit Orlando Sentinel Operating income at Disney's media networks rose 12 percent for the quarter to $1.2 billion, as higher affiliate revenue at ESPN and the Disney Channel cable stations more than offset declines at broadcast station ABC. Operating income at Disney's ... |
Viacom's CEO Discusses Q1 2012 Results - Earnings Call Transcript Seeking Alpha We expect our affiliate revenue to grow on an annualized basis in the high-single to low-double digit for the foreseeable future. As we unlock value for our content across platform, we're unlocking growth potential across global markets as well, ... |
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